新发展理念下体育旅游业发展困境及实施策略  

Development dilemma and implementation strategy of sports tourism under new development concept

作　　者：陈立娜 李书娟[1] CHEN Lina;LI Shujuan(Economics and Management School of Wuhan Sports University,Wuhan 430079,Hubei,China)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079

出　　处：《辽宁体育科技》2023年第3期16-20,共5页Liaoning Sport Science and Technology

基　　金：湖北省教育厅哲学社会科学研究重点项目(项目编号:20D085);湖北省教育厅科学研究计划指导性项目(项目编号:B2019199);武汉体育学院青年教师科研基金项目(项目编号:2021S06)。

摘　　要：运用文献资料法,依据我国体育旅游业的发展现状和困境,在创新、协调、绿色、开放共享新的发展理念下,对当前我国体育旅游业的发展进行研究,为我国体育旅游业的高质量发展提供参考。结果表明:我国体育旅游业面临的困境为体育旅游业智能化发展不充分;对生态保护力度不够;区域发展不协调;对社会公共服务贡献缺失等。针对上述问题提出解决策略:人工智能创新体育旅游业发展模式;积极促进区域间协调发展;以绿色理念贯穿体育旅游业的整体发展;以国内国外双循环新发展格局为依托,加强体育旅游业的开放交流;体育旅游业将发展经验与其他体育产业领域共享,并且积极为建设社会公共服务体系做贡献。By using literature method,this article studies the current development of China sports tourism according to the development status and difficulties of China sports tourism under the innovation,coordination,green,open and sharing of the new development concept,so as to provide some theoretical support for its highquality development.The results show that the intelligent development of sports tourism is not enough,ecological protection is insufficient,regional development is not coordinated,and social public service contribution is lack.In view of the above problems,it puts forward solutions:artificial intelligence innovates the development mode of sports tourism,promotes coordinated development among regions;green concept runs through the overall development of sports tourism;based on the new development pattern of double circulation at home and abroad,we should strengthen the open and exchange of sports tourism,share its development experience with other sports industry fields,actively contribute to the construction of social public service system.

关 键 词：新发展理念 体育旅游业 高质量发展 

分 类 号：G80-05[文化科学—运动人体科学]