广饶轮胎产业品牌提升策略研究  

Research on Brand Promotion Strategy of Tire Industry in Guangrao

作　　者：付传红 杨振国 FU Chuanhong;YANG Zhenguo(Guangrao Rubber Tyre Sub-center,National Tyre and Rubber Products Quality Supervision and Inspection Center,Guangrao 257300,China;Metrological Testing and Verification Institute of Guangrao,Guangrao 257300,China)

机构地区：[1]国家轮胎及橡胶制品质量监督检验中心,广饶橡胶轮胎分中心,山东广饶257300 [2]广饶县计量测试检定所,山东广饶257300

出　　处：《橡胶科技》2023年第5期213-216,共4页Rubber Science and Technology

摘　　要：品牌建设是推动轮胎产业发展的重要无形力量。基于广饶轮胎产业发展现状,分析广饶轮胎产业存在的问题及品牌建设所面临的困境,针对广饶轮胎品牌提升提出可行性、针对性策略,为推动广饶轮胎产业的高质量发展及品牌建设提供一定的借鉴。Brand building is an important intangible force to promote the development of tire industry.Based on the development status of tire industry in Guangrao,the existing problems and brand construction difficulties of the tire industry in Guangrao are analyzed,and the feasible and targeted strategies for the promotion of Guangrao tire brand are put forward,so as to provide certain reference for promoting the highquality development and brand construction of the tire industry in Guangrao.

关 键 词：轮胎 品牌 创新 质量 品牌战略 

分 类 号：U463.341[机械工程—车辆工程] F279.23[交通运输工程—载运工具运用工程]