全媒体时代背景下的红色主题展览数字化传播策略  

DIGITAL COMMUNICATION STRATEGY OF RED THEME EXHIBITIONS UNDER THE BACKGROUND OF OMNIMEDIA ERA

作　　者：罗亦鸣[1] 张欣怡 吴诗中[3] 

机构地区：[1]湖北工业大学艺术设计学院,湖北武汉430068 [2]四川大学艺术学院,四川成都610065 [3]清华大学美术学院,北京100084

出　　处：《工业设计》2023年第4期46-48,共3页Industrial Design

基　　金：国家社科基金艺术学重大项目《中国共产党百年重大题材展示设计研究》(项目批准号:21ZD24);清华大学文科建设双高计划国家重大需求专项《红色文化主题展示设计数字化集成与创新》(项目编号:2021TSG07001)。

摘　　要：多元化传播平台、交互性传播模式、个性化传播行为等特质建构出全媒体时代的传播新生态。博物馆的展览在传播上不断推陈出新,反映在网络传播途径更活跃、信息沟通平台更对等与开放、传播形式更贴近网络生态、文化创意IP更具数字化影响力等方面。在机遇与挑战面前,红色主题展览数字化传播应该建构起行之有效的策略体系。文章通过建设红色主题展览数字化数据库、打造联动线下的线上数字化体验场景、创新话语形态与话语受众的关系、创新博物馆红色文物的数字化价值等举措,在优质数字化内容创作和多元化传播方面探索出一条新的道路。In the era of omnimedia,the diversity of communication platforms,the two-way interaction of communication modes,and the personalization of communication behaviors have constructed a new communication ecology.Museum exhibitions continue to bring forth new ideas in communication,reflected in more active online communication channels;Information communication platforms are more equal and open;The form of communication is closer to the network ecology;IP cultural creativity has more digital influence.In a situation where opportunities and challenges coexist,the digital communication of red theme exhibitions should establish an effective strategic system from the aspects of communication content,media,channels,and audiences.By building a digital database of red themed exhibitions;Create a collaborative offline online digital experience scenario;Innovating the relationship between discourse forms and discourse audiences;Initiatives such as innovating the digital value of red cultural relics in museums have explored a new path in high-quality digital content creation and diversified communication.

关 键 词：全媒体 红色主题展览 数字化 传播 

分 类 号：G265[历史地理—考古学及博物馆学]