“互联网+”背景下智慧药房服务新疆消费者使用需求影响因素研究  

Research on Influencing Factors of Intelligent Pharmacy Service Demand of Xinjiang Consumers under the Background of"Internet+"

作　　者：刘威孚 许倩文 张倩倩 王一涵 苗莉 李晓连 LIU Wei-fu;XU Qian-wen;ZHANG Qian-qian;WANG Yi-han;MIAO Li;LI Xiao-lian(Xinjiang University of Science and Technology)

机构地区：[1]新疆科技学院

出　　处：《智能建筑与智慧城市》2023年第5期142-145,共4页Intelligent Building & Smart City

基　　金：2022年自治区级大学生创新创业训练计划立项项目:智慧药房,项目编号:S202213561018。

摘　　要：为深入推广“互联网+医疗健康”的发展,在“互联网+”背景下构建智慧药房新型购药模式,顺应时代发展,解决传统药房的弊端,满足新疆消费者对购药服务的需求,为消费者提供方便、快捷、智能的购药服务。为了更好地掌握新疆消费者对智慧药房的了解,通过问卷调查、面对面访谈及实地调研,明确了消费者对智慧药房的知晓度、购药需求及购药方式的影响因素。文章提出加大宣传力度,自上而下全面推行,健全法律体系,降低感知风险,借鉴成熟运营模式,资源优化整合,推动新疆智慧药房的建设,带动新疆医疗健康事业的发展。In order to further promote the development of"Internet+medical and health",a new purchasing model of smart pharmacy is constructed under the background of"Internet+",which conforms to the development of The Times and solves the disadvantages of traditional pharmacies.It meets the demand of Xinjiang consumers for drug purchasing services,and provides consumers with convenient,fast and intelligent drug purchasing services.In order to better understand consumers'understanding of smart pharmacy in Xinjiang,questionnaire survey,face-to-face interview and field survey are conducted to clarify consumers'awareness of smart pharmacy,drug purchase demand and the factors that influence the way of purchasing drugs.It is proposed to strengthen the publicity,implement it comprehensively from top to bottom,improve the legal system,reduce the perceived risk,learn from the mature operation mode,optimize and integrate resources,promote the construction of smart pharmacy in Xinjiang,and drive the development of medical and health cause in Xinjiang.

关 键 词：“互联网+” 智慧药房 新疆消费者需求 影响因素 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]