移动互联网使用对农村家庭消费的影响——基于结构与多样性二维视角的微观证据  

The Impact of Mobile Internet Use on Rural Household Consumption:Microscopic Evidence with a Two-dimensional Perspective of Structure and Diversity

作　　者：李刚 李辉尚[2,3] 彭代彦[1] Li Gang;Li Huishang;Peng Daiyan

机构地区：[1]华中科技大学经济学院 [2]中国农业科学院农业信息研究所 [3]中国农业科学院农业农村部农业大数据重点实验室

出　　处：《中国人口科学》2023年第2期114-128,共15页Chinese Journal of Population Science

基　　金：国家自然科学基金面上项目“畜产品价格波动:动物疫病、非对称性时空传导与农户福利效应”(编号:72073131);中央级公益性科研院所基本科研业务费专项“重要农产品价格双向传导机制研究”(编号:JBYW-AII-2022-10)的阶段性成果。

摘　　要：随着信息通讯技术的快速发展,移动互联网在中国农村地区日趋普及,农村居民的消费行为正在加速转变。文章基于消费结构与多样性二维视角,采用中国家庭金融调查数据,构建内生转换(ESR)模型,探究移动互联网使用对农村家庭消费的影响。研究发现,使用移动互联网显著提升家庭消费结构和消费多样性。ESR模型估计结果显示,在反事实假设下,使用移动互联网使家庭发展和享受型消费份额上升3个百分点,消费多样性提升0.34。异质性分析表明,移动互联网对农村家庭消费升级的效应对西部地区、低收入和低社会资本家庭更为明显。基于此,文章建议进一步普及移动互联网,推进数字乡村建设,拓展多样化的线上消费渠道,促进农村家庭消费提质升级,释放其消费潜力。Along with the rapid development of information and communication technology(ICT),mobile internet is becoming increasingly popular in rural China,which brings about accelerating consumption transformations.Adopting a two-dimensional perspective embracing consumption structure and diversity,this study explores the impact of mobile intermet use on the consumption of rural households using data from the China Household Finance Survey(CHFS).An endogenous switching regression(ESR)model is built to estimate the effect.We find that the use of mobile internet significantly enhances the household consumption structure and consumption diversity.According to the ESR model estimates,the rural households not using mobile internet are expected to increase their share of development-and-enjoyment-type consumption by 0.03 provided that they use it,and the consumption diversity are expected to increase by O.34.Heterogeneity analysis shows that the effect of mobile internet use on the consumption upgrading is more significant for the rural households in the western region,and those with low income and low social capital.The conclusion still holds after a series of robust checks.The study highlights the importance of promoting digital rural construction and extending online consumption channels,so as to facilitate the rural household consumption upgrading and unleash its consumption potential.

关 键 词：移动互联网使用 消费升级 消费结构 消费多样性 内生转换模型 

分 类 号：F323.8[经济管理—产业经济] F724.6