从“全党办报”到“全媒体传播体系”:中国共产党办报理念的新时代创新  

From“Newspapers Run by the Whole Party”to“Omnimedia Communication System”:The Communist Party of China's Newspaper Philosophy for the New Era

作　　者：胡雪莲 秦利国 Hu Xuelian;Qin Liguo

机构地区：[1]中山大学马克思主义学院

出　　处：《新闻与传播研究》2023年第4期5-16,126,共13页Journalism & Communication

基　　金：国家社科基金一般项目“中共中央机关报标题与中国马克思主义宣传话语的演化研究(1921-1949)”(项目编号:20BDJ055)的阶段性研究成果。

摘　　要：“全党办报”宣传理念是延安时期马克思主义宣传思想理论中国化的创新成果。新时代,习近平提出建设“全媒体传播体系”的新理念新战略,是对延安时期中国共产党“全党办报”宣传理念的继承与创新,是马克思主义宣传思想理论在网络时代的又一次时代创新成果。二者均以贯彻群众路线为核心要义,以既宣传群众又组织群众为核心要旨。墙报和网络媒体从媒介功能上看具有组织动员群众的主动性和亲和力,因而在不同时期由中国共产党创造性吸收为“全党办报”理念的重要实现手段,在其宣传机制中发挥着最直接、最深入地扎根于最广大基层群众组织的神经末梢作用,使宣传群众、组织群众的核心要旨保持不变。这个守正创新的历程,彰显出中国共产党领导意识形态、建设的独特智慧和宝贵经验。“Newspaper should be run by the whole Party”,is one of many propaganda concepts from the Party's Yan'an period.It was an innovative achievement of the sinicization of Marxist propaganda theory.In the new era,Xi Jinping's new concept and strategy of building an“Omnimedia Communication System”is an inheritance and innovation of the Yan'an concept.It is another innovative achievement of the Marxist propaganda theory in the internet age.Both concepts take the implementation of the mass line as the core meaning.Propaganda and organization of the masses are their core purpose.Wall newspapers and internet media have the same initiative and affinity for organizing and mobilizing the masses in terms of media function.In the Party's propaganda mechanism,both the wall newspaper and internet media are nerve endings that connect most directly and deeply to the most extensive grassroots organizations.Hence the core purpose of propaganda among the masses and organizing the masses remains unchanged.This journey of maintaining both correctness and innovation highlights the valuable experience and unique wisdom of the Party in leading ideological construction.

关 键 词：中共二十大 全媒体传播体系 全党办报 墙报 网络媒体 

分 类 号：G219.2[文化科学—新闻学]