高质量发展下公立医院宣传工作路径探析——以天津市某三甲医院为例  

Paths to publicity of public hospitals under high-quality development——Taking a tertiary hospital in Tianjin as an example

作　　者：王雪平 王琛[1] 李彬 王思琪 WANG Xueping;WANG Chen;LI Bin;WANG Siqi(Tianjin Union Medical Center,Tianjin 300121,China)

机构地区：[1]天津市人民医院,天津300121

出　　处：《现代医院》2023年第5期680-681,686,共3页Modern Hospitals

摘　　要：宣传工作在推动公立医院高质量发展、落实健康中国战略中发挥着重要的作用。文章以天津市某三甲医院为例,介绍通过提高政治站位、加强宣传队伍建设、关注民声民意、打造融媒体宣传矩阵、培育特色栏目等方面的具体实践,探讨医院宣传工作可实施发展的路径和对策。Publicity plays an important role in promoting the high-quality development of public hospitals and implementing the Healthy China Initiative.Taking a tertiary hospital in Tianjin as an example,this paper introduces some specific practices in improving the political stance,strengthening establishment of a publicity team,paying attention to the public voices and public opinions,creating a publicity matrix under the integrated media,and cultivating characteristic columns,etc.It finally exploresconvincible paths to and measures for hospital publicity.

关 键 词：高质量发展 健康中国 医院宣传 

分 类 号：R197.32[医药卫生—卫生事业管理]