后新冠疫情背景下旅游业上市公司业绩比较研究  

A Comparative Study on the Performance of Listed Tourism Companies in the Context of the Post COVID-19

作　　者：王紫颖 WANG Zi-ying(School of Economics and Management,Zhongyuan University of Technology,Zhengzhou,Henan 451191)

机构地区：[1]中原工学院经济管理学院,河南郑州451191

出　　处：《江苏商论》2023年第6期58-60,共3页Jiangsu Commercial Forum

摘　　要：旅游业在社会经济发展中有着举足轻重的作用,新冠疫情暴发使旅游业发展受到重大影响,旅游业应如何应对后新冠疫情冲击?对此,文章选择了29家旅游业上市公司,以2020年年末财务数据为研究重点,运用因子和聚类分析法对29家公司的经营绩效进行比较分析,发现其中四家公司在面对新冠疫情冲击时有较好的应对措施,而另外四家公司受疫情的影响较大,文章依据上述研究,提出了相关建议。Tourism plays an important role in social and economic development.The outbreak of the COVID-19 has greatly affected the development of tourism.How should tourism respond to the impact of the post COVID-19?In this regard,the article selects 29 listed tourism companies,focusing on the financial data at the end of 2020,and uses factor and cluster analysis to compare and analyze the operating performance of 29 companies.It is found that four of them have better response measures when facing the impact of the COVID-19,while the other four companies are greatly affected by the epidemic.Based on the above research,the article puts forward relevant suggestions.

关 键 词：旅游业 新冠疫情 上市公司 财务指标 业绩分析 

分 类 号：F59[经济管理—旅游管理]