用户体验视角下网络辟谣平台导航优化研究——基于眼动实验与访谈的分析  

Research on Navigation Optimization of Internet Rumor Refuting Platform from the Perspective of User Experience——Analysis Based on Eye Movement Experiments and Interviews

作　　者：曹树金[1] 曹茹烨 龙影 Cao Shujin;Cao Ruye;Long Ying(School of Information Management,Sun Yat-Sen University,Guangzhou 510006,China)

机构地区：[1]中山大学信息管理学院,广东广州510006

出　　处：《现代情报》2023年第6期43-55,共13页Journal of Modern Information

基　　金：国家社会科学基金重大项目“基于特定领域的网络资源知识组织与导航机制研究”(项目编号:12&ZD222)。

摘　　要：[目的/意义]导航作为引导用户在信息平台实现浏览和查询目标的工具,对于用户获取信息的效率和体验具有非常重要的作用。本研究以网络辟谣平台为例,旨在从用户体验视角探寻导航功能优化的策略。[方法/过程]文章从用户体验视角出发,采用眼动实验和访谈相结合的方法,观察不同的导航类型、位置、信息表现形式等因素对用户注视指标的差异化影响。基于技术可供性理论提炼影响用户体验和使用意愿的导航因素,在此基础上提出导航优化的相关建议。[结果/结论]研究发现,导航传递的内容是影响用户注视指标的主要因素,且分类导航更符合用户使用偏好;交互可供性、沉浸可供性、可搜索性以及信息可供性应是辟谣平台导航设计与优化的重点。[Purpose/Significance]As a tool to guide users to browse and query on information platform,navigation plays a very important role in the efficiency and experience of information acquisition.This study takes the rumour-dispelling platform as a sample,aiming to explore the strategy of navigation function optimization from the perspective of user experience.[Method/Process]From the perspective of user experience,this paper adopted a combination of eye-tracking experiments and interviews to observe the differential effects of different navigation types,locations,information organization methods and other factors on user gaze indicators.Based on the theory of technological affordance,the navigation factors that affect user experience and usage intention were extracted,and then,some suggestions for navigation optimization were put forward.[Result/Conclusion]It found that the content delivered by navigation is the main factor affecting the user s gaze index,and classified navigation is more in line with user preferences.Interactive affordance,immersion affordance,searchability and information affordance should be the focus of the design and optimization of the rumor refutation platform navigation.

关 键 词：辟谣平台 用户体验 网络信息导航 技术可供性 眼动实验 

分 类 号：G252.0[文化科学—图书馆学]