场景可供性视角下数字阅读发展研究  

The Development of Digital Reading from the Perspective of Scene Affordance

作　　者：张建友[1,2] 卜彦芳 ZHANG Jian-you;BU Yan-fang(Guizhou University of Commerce,Guiyang 550014,China;School of Economics and Management,Communication University of China,Beijing 100024,China)

机构地区：[1]贵州商学院经济与金融学院,贵州贵阳550014 [2]中国传媒大学经济与管理学院,北京100024

出　　处：《编辑之友》2023年第5期39-45,共7页Editorial Friend

基　　金：贵州省普通高等学校青年科技人才成长项目(黔教合KY字[2022]325号)。

摘　　要：阅读场景的智能化推动数字阅读在智能时代不断发展。文章将可供性理论运用到数字阅读场景中,凝练出数字阅读的场景可供性概念,进而对其场景可供性要素进行分析,认为数字阅读场景是一个以用户为逻辑起点,以技术为基础、以体验为关键、以社交为动能的连接方式,场景与数字阅读内容应融为一体。在此基础上,文章展望数字阅读未来发展路径:数据驱动以用户为中心的智能化场景搭建,凸显阅读媒介的人性化趋势;人工智能技术拓展了阅读内容生态,助推多模态内容与阅读场景有机融合;搭建具身阅读场景,实现抽象阅读内容场景化;打造阅读社交化的智能场景,使用户实现更多的自由与全能。The intellectualization of reading scenes has pushed digital reading into an intelligent era.This article will apply affordance theory to digital reading scenario,condense scenes affordance concepts of digital reading and have a further analysis of scene affordance factors.This article thinks that digital reading scene takes the user as a logical starting point,the technology as the foundation,the experience as the key and social connections for kinetic energy.The scenes and digital reading content should be in harmony to form an organic whole.On this basis,the article looks forward to the development path of digital reading in the future:creating a user-centered intelligent scene and highlighting the humanized trend of reading media;using AI technology to expand the reading content ecosystem and promote the organic integration of multi-modal content and reading scenarios;building embodied reading scene to realize abstract reading content scene;creating an intelligent scene of social reading to achieve more"freedom"and"omnipotence"for users.

关 键 词：数字阅读 场景 可供性 沉浸体验 AIGC 

分 类 号：G230[文化科学]