虚实共生:数据驱动时代的算法主体性、中介关系与治理逻辑  

Virtual and Real Symbiosis: Algorithmic Subjectivity, Intermediary Relationshipand Governance Logic in the Data-Driven Era

作　　者：叶妮[1] YE Ni(School of Journalism and New Media,Xi'an Jiaotong University,Xi'an 710049,China)

机构地区：[1]西安交通大学新闻与新媒体学院,陕西西安710049

出　　处：《编辑之友》2023年第5期59-65,共7页Editorial Friend

基　　金：陕西省社会科学基金项目年度项目“智能时代算法价值观极化现象研究”(2020M004);陕西省软科学研究计划一般项目“陕西省科技创新形象传播研究”(2021KRM043);高校基本科研业务费项目“高水平对外开放格局下社交机器人对中国国家形象的影响机制研究”(SK2022153)。

摘　　要：数据驱动时代,算法作为高维媒介,在自我意识觉醒、利益方观点极化、具身化与去具身化交流、控制权差异、个性化选择等方面雕刻算法主体性特征。文章从有效性沟通和技术性隐忧两个角度,分析算法主客体之间的关系;从治理目的、内容审核、价值判断和用户注意等方面,剖析算法治理的核心逻辑。In the era of data-driven development,algorithm,as a high-dimensional medium,engraves the subjectivity characteristics of"Human to Thing"in the dimensions of self-consciousness awakening,polarizing of the interested parties,embodiment and de-embodied communication,control difference,and personalized selection.From the perspective of effective communication and technical concerns,the paper analyzes the relationship between the algorithm subjects and objects.It analyzes the core logic of algorithm governance from the aspects of governance purpose,content review,value judgment and user attention.

关 键 词：算法治理 算法价值观 网络中立性 主体性关系 决策博弈 

分 类 号：G206[文化科学—传播学]