新文化运动时期现代书籍封面图像国际化探微  

International Exploration of Modern Book Cover Images during the NewCulture Movement

作　　者：张桐源[1] 廉婷[1,2] ZHANG Tong-yuan;LIAN Ting(College of Fine Arts,Shanxi University,Taiyuan 030006,China;Department of Culture Technology,Jeonju University,Jeonju 55069,Korea)

机构地区：[1]山西大学美术学院,山西太原030006 [2]韩国全州大学文化技术学院,韩国全州55069

出　　处：《编辑之友》2023年第5期107-112,共6页Editorial Friend

摘　　要：书籍封面的现代图像应用,是新文化运动时期中国书籍国际化的重要表现形式。就封面图像国际化进程而言,前期多直接“拿来”西方现代化图式套用于封面图像,后期伴随设计者海外求学与印刷科技推广、民族意识增强等,逐渐形成中国式的国际化封面形式,并影响了中国当代书籍装帧艺术。设计者运用现代设计理念,通过综合利用世界现代艺术设计思维、现代绘画语言、装饰图案、革新字体、摄影图片等方式,形成丰富的书籍封面国际化艺术形式。就中国社会与文化背景而言,早期的封面图像应用还不足以消化现代图式,现代图像原本的意义被改变。封面图像国际化产生原因较多,艺术家、文人、职业画家等的教育经历是后期风格转变与确立的主要原因,世界不同文化的引入,影响了封面图像的表现效果,提高了新文化传播速度,预示着中国书籍装帧艺术进入觉醒与自觉的历史时期。The modern image application of book cover is an important manifestation of the internationalization of Chinese books during the New Culture Movement.In terms of the internationalization process of cover images,in the early stage,western modern schema sets were used for cover images directly.In the later stage,with the overseas study of designers,the promotion of printing technology and the enhancement of national consciousness,Chinese-style international cover forms gradually formed,which influenced the binding art of contemporary Chinese books.Designers use modern design concept like comprehensive use of western modern painting language,decorative patterns around the world,photography pictures,innovative calligraphy and other ways to form a rich book cover international art form.Based on the analysis of the social and cultural background of China,the application of the early cover image was not enough to digest the modern schema,and the original meaning of the modern image was changed.Cover image became more internationalized,and the education experience of artists,writers,as well as professional painter was the main reason for the shift and establishment of the late style.The introduction of the different world culture also affected performance of the cover image,improved the publicity velocity of the new culture,and indicated the Chinese book design art had entered the historical period of self-awareness and consciousness.

关 键 词：新文化运动 封面图像 国际化 

分 类 号：G230[文化科学]