基于地域特色文化的动漫旅游工艺品开发策略研究———以铜文化为例  

Research on the Development Strategy of Animation Tourism Crafts Based on Regional Characteristic Culture-Take Copper Culture as an Example

作　　者：孙星[1] SUN Xing(Department of Art and Media,Tongling Polytechnic,Tongling,Anhui,244000)

机构地区：[1]铜陵职业技术学院艺术传媒系,安徽铜陵244000

出　　处：《集宁师范学院学报》2023年第1期111-114,F0003,共5页Journal of Jining Normal University

基　　金：安徽省高校人文社会科学研究重点项目“安徽地域文化铜元素在动漫衍生品设计中的应用研究”(项目编号:SK2020A0734)研究成果;安徽省质量工程高水平专业群(高职)项目“铜陵职业技术学院动漫设计专业群”(项目编号:2020zyq87)研究成果

摘　　要：杜绝同质化,融合地域特色文化的旅游工艺品是旅游产业发展的一种趋势。而动漫旅游工艺品则是全新的创新,推动了传统文化传播,提高了地方经济的效益。笔者从铜文化创新发展的角度出发,提出全新的旅游工艺品开发新思路。基于铜陵旅游工艺品现状,融合地域特色文化,与动漫产业创新结合,籍此提升铜文化旅游工艺品的内涵价值,进而促进铜陵旅游文化的传播。It is a trend of tourism industry to reject homogenization and integrate regional characteristic culture of tourism crafts,and animation tourism crafts is a new innovation,which promotes the spread of traditional culture and improves the performance of local economy.From the perspective of innovation and development of copper culture,the author put forward new ideas for the development of tourism crafts.Based on the current situation of Tongling tourism handicrafts,we should integrate regional characteristic culture and combine with animation industry innovation.In this way,the connotation value of copper culture tourism handicrafts can be enhanced,and then the Tongling tourism culture can be promoted.

关 键 词：地域特色文化 铜文化 动漫旅游工艺品 

分 类 号：G24[文化科学]