数字化赋能河北省农民合作社营销新发展  

Digitalization Empowers the New Development of Farmer Cooperatives Marketing in Hebei Province

作　　者：梁子涵 李静[1] 张志鹏[1] LIANG Zihan;LI Jing;ZHANG Zhipeng(Hebei Agricultural University,Baoding Hebei 071000)

机构地区：[1]河北农业大学,河北保定071000

出　　处：《安徽农学通报》2023年第6期8-11,22,共5页Anhui Agricultural Science Bulletin

基　　金：2018—2019年度河北省教育厅课题“河北省高校市场营销专业四维多阶‘双创’人才培养模式研究”(2018GJJG122)。

摘　　要：随着数字乡村建设工作扎实开展,河北省农业正在朝着网络化、数字化、信息化和智能化的方向发展。河北省种植类农民合作社作为市场主体之一,其营销也需要数字化升级。研究发现,建设合作社营销数据库、推进品牌建设、利用新媒体营销和建设数字化渠道可以赋能农民合作社营销新发展。With the solid development of digital village construction,agriculture in Hebei Province is developing towards networking,digitization,informatization and intelligence.As one of the main market players,the marketing of planting farmers′cooperatives in Hebei Province also needs digital upgrading.The research showed that the construction of cooperative marketing database,the promotion of brand building,the use of new media for promotion and the construction of digital channels can enable the new development of farmers′cooperatives marketing.

关 键 词：农民合作社 数字乡村 合作社营销 

分 类 号：F724.6[经济管理—产业经济]