语言风格对安全生产标语语义通达的影响作用  

Influence of language style on semantic accessibility of work safety slogans

作　　者：晋良海[1,2,3] 刘佳 朱忠荣[1] 夏露[1] 朱怡帆 JIN Lianghai;LIU Jia;ZHU Zhongrong;XIA Lu;ZHU Yifan(College of Hydraulic&Environmental Engineering,China Three Gorges University,Yichang Hubei 443002,China;Safety Production Standardization Review Center,China Three Gorges University,Yichang Hubei 443002,China;Hubei Anhuan Technology Co.,Ltd.,Yichang Hubei 443002,China)

机构地区：[1]三峡大学水利与环境学院,湖北宜昌443002 [2]三峡大学安全生产标准化评审中心,湖北宜昌443002 [3]湖北安环科技有限公司,湖北宜昌443002

出　　处：《中国安全科学学报》2023年第4期36-43,共8页China Safety Science Journal

基　　金：国家自然科学基金面上项目资助(52179136)。

摘　　要：为发挥安全生产标语的最大宣传效用,研究语言风格对安全生产标语语义通达的影响作用。分析认知心理过程,确定理解度、接受度、遵从度等语义通达效度指标(因素),基于情绪启动效应厘清安全生产标语类型(水平),设计3×4(3因素4水平)问卷;采用方差分析(ANOVA)方法,探究不同语言风格维度差异;利用独立性权系数法,确定语义通达效度指标权重;加权集结因素指标值,计算出不同语言风格安全生产标语语义通达效度。结果表明:安全生产标语根据语言风格划分为严肃庄重型、情感呼告型、幽默另类型、威胁恐吓型4种类型。语义通达效度测度指标定义为理解度、接受度、遵从度。不同语言风格安全生产标语在理解度方面无显著差异;严重庄重型安全生产标语接受度最高;威胁恐吓型安全生产标语遵从度最高;总体来说,威胁恐吓型安全生产标语义通达效度更高。In order to maximize the publicity effect of work safety slogans,this paper studied the influence of language style on the semantic accessibility of work safety slogans.Firstly,the cognitive psychological process was analyzed,and the validity indicators(factors)of semantic accessibility such as understanding,acceptance and compliance were determined.The types(levels)of safety slogans were clarified based on the emotional priming effect,and a 3×4(3-factor and 4-level)questionnaire was designed.Secondly,the variance(ANOVA)method was employed to explore the dimensionality differences of different language styles.Thirdly,the validity of semantic accessibility of work safety slogans with different language styles was calculated by weighting aggregation factor index values.The results show that the work safety slogans can be divided into 4 types according to the language style:serious type,emotional appeal type,humorous type and threatening type.The validity of semantic accessibility is defined as understanding,acceptance and compliance.There is no significant difference in the understanding of work safety slogans in different language styles.The serious and solemn work safety slogans have the highest acceptance,and the threatening and intimidating work safety slogans have the highest compliance.Overall,the threatening and intimidating work safety slogans have the higher validity of semantic accessibility.

关 键 词：语言风格 安全生产标语 语义通达 方差分析(ANOVA) 独立性权系数法 

分 类 号：X915.2[环境科学与工程—安全科学]