基于隐喻抽取技术的香云纱服饰产品感知形象研究  

Research on perceptual image of Xiangyunsha clothing products based on Zaltman Metaphor Elic-itation Technique

作　　者：范敏娜[1,2] Fan Minna(School of Fashion,Guangdong Polytechnic,Foshan 528041,China;Faculty of Innovative and Design,City University of Macao,Macao 999078,China)

机构地区：[1]广东职业技术学院服装学院,广东佛山528041 [2]澳门城市大学创新设计学院,中国澳门999078

出　　处：《纺织报告》2023年第3期22-24,共3页

基　　金：广东省教育科学规划(高等教育专项)“岭南文化美育视域下大湾区时尚设计人才培养路径研究——以非遗香云纱为例”(2022GXJK463);佛山市哲学社会科学规划项目(佛山市建设青年发展型城市研究课题)“以岭南传统文化丰富佛山青年精神生活的青年发展型城市文化软环境研究”(2)。

摘　　要：香云纱是千百年来岭南劳动人民智慧的结晶,与其他服装产品相比,其服饰产品受众群体较小。文章以香云纱产品的感知形象为研究对象,探寻服装消费者对香云纱产品的感知印象,构建消费者对香云纱服装产品的心智模型,为香云纱的传承与发展以及拓宽香云纱产品的消费群体提供理论依据,主要采用隐喻抽取技术(ZMET),通过深度访谈,诱发被访者对香云纱服装产品深层次的感知,提取构念,构建香云纱服装产品的共识地图。Xiangyunsha is the crystallization of the wisdom of the working people of Lingnan for thousands of years,compared with other clothing products,its audience group is small.This paper takes the perceptual image of Xiangyunsha products as the research object,explores the perceptual impression of clothing consumers on Xiangyunsha products,constructs a mental model of consumers on Xiangyunsha clothing products,and provides a theoretical basis for the inheritance and development of Xiangyunsha and broadening the consumer group of Xiangyunsha products,mainly uses Zaltman Metaphor Elic-itation Technique(ZMET)to induce deep perception of Xiangyunsha clothing products among respondents through in-depth interviews,extract constructs,and construct a consensus map of Xiangyunsha clothing products.

关 键 词：隐喻抽取技术 香云纱 服饰产品 感知形象 

分 类 号：K892.23[历史地理—民俗学]