反不正当竞争法规制消费者机会主义行为的证成与实现  

On the Evidence and Realization of Anti-Unfair Competition Law’s Regulating Consumers’Opportunistic Behavior

作　　者：吴太轩[1] 张梦 Wu Taixuan;Zhang Meng(School of Economic Law Southwest University of Political Science&Law,Chongqing 401120,China)

机构地区：[1]西南政法大学经济法学院,重庆401120

出　　处：《北京化工大学学报（社会科学版）》2023年第1期44-53,共10页Journal of Beijing University of Chemical Technology(Social Sciences Edition)

基　　金：2018年国家社科基金重大招标项目“互联网经济的法治保障研究”(18ZDA150);西南政法大学2022年度学生科研创新项目“平台自我优待行为的反垄断风险及其防控策略”(2022XZXS-054)。

摘　　要：近年来的市场竞争中消费者机会主义行为层出叠见,且部分已经具有类型化特征,该行为加剧市场信息失灵、致使市场竞争失序、导致责任与利益失衡、损害群体性消费者权益,亟待规制。相比于市场自我调节机制和以民法为代表的私法规制,反不正当竞争法的法律定位和功能发挥机制与消费者机会主义行为规制相契合。然而,我国现行《反不正当竞争法》规制理念和具体制度难以完全满足规制需要。为弥合应然与实然的鸿沟,应在观念层面转变传统认知,正视消费者机会主义行为这一现实问题,同时在制度层面扩围主体制度、填充责任制度。In recent years,the opportunistic behaviors of consumers have emerged repeatedly in market competition,and some of them have been typified,which should be regulated urgently for they aggravate the market information failure,lead to the disorder of market competition,cause the imbalance between responsibilities and interests,and damage the rights and interests of group consumers.Compared with the market self-regulation mechanism and the private law regulation represented by civil law,the legal positioning and function of the anti-unfair competition law is compatible with the regulation of consumer opportunistic behavior.However,the current regulation concept and specific system of anti-unfair competition law in China cannot fully meet the regulation needs.In order to bridge the gap between what it should be and what it is,it is recommended to change the traditional perception at the conceptual level and face up to the real problem of consumers’opportunistic behavior,while expanding the subject system and filling the liability system at the institutional level.

关 键 词：反不正当竞争 消费者 机会主义 虚假宣传 

分 类 号：D922.294[政治法律—经济法学]