“云健身”高质量发展研究  

High-Quality Development of"Cloud Fitness"

作　　者：杨阳 袁凌燕[1] 丁明红 YANG Yang;YUAN Ling-yan;DING Ming-hong(Sports Institute,Shanghai Normal University,Shanghai 200234,China)

机构地区：[1]上海师范大学体育学院,上海200234

出　　处：《体育文化导刊》2023年第5期58-63,共6页Sports Culture Guide

基　　金：上海市体育社会科学研究课题(TYSKYJ201864)

摘　　要：运用文献资料、逻辑分析等方法,探析“云健身”高质量发展的理论内涵,对“云健身”发展现状进行审视,发现现存短板,并提出高质量发展策略。“云健身”高质量发展短板:健身资源冗余重复,内容同质现象严重;产品研发技术落后,科技含量相对不足;安全意识有待提升,专业人才缺口较大;市场运营存在风险,监管体系亟待健全。高质量发展策略:规范整合健身资源,创新健身内容题材;推动智能体育升级,提高产品科技水平;强化健身安全措施,建立复合人才智库;优化市场运营机制,加大网络监管力度。By using the methods of literature review and logical analysis,this paper analyzed the theoretical connotation of high-quality development of"cloud fi tness",examined the current situation,found the existing weaknesses,and put forward the strategy of high-quality development.The weaknesses of high-quality development of"cloud fi tness":The fi tness resources are redundant and repeated,and the content is homogeneous.The technology of product research and development is backward,and the science and technology content is relatively insufficient.The safety awareness needs to be improved,and the shortage of professionals is large.There are risks in market operation,and the regulatory system needs to be improved.High-quality development strategy:We should standardize and integrate fitness resources to innovate fitness content,promote the upgrading of intelligent sports to improve the technological level of products,strengthen fi tness safety measures and build a complex pool of human intelligence,and optimize the market operation mechanism and strengthen the Internet supervision.

关 键 词：群众体育 全民健身 “云健身” 高质量 

分 类 号：G812.4[文化科学—体育学]