体旅融合助力乡村振兴的实践模式与优化路径  

Practice Mode and Optimization Path of Sports and Tourism Integration to Help Rural Revitalization

作　　者：叶小瑜[1] 陈锡尧 YE Xiao-yu;CHEN Xi-yao(School of Sports Industry and Leisure,Nanjing Sport Institute,Nanjing 210014,China;Department of Sports and Tourism of the School of Jewelry,West Yunnan University of Applied Sciences,Tengchong 679100,China)

机构地区：[1]南京体育学院体育产业与休闲学院,南京210014 [2]滇西应用技术大学珠宝学院运动康旅系,云南腾冲679100

出　　处：《体育文化导刊》2023年第5期78-85,共8页Sports Culture Guide

基　　金：国家社会科学基金项目(19BTY064)

摘　　要：运用实地调查法、案例分析法等,探究体旅融合助力乡村振兴的实践模式与优化路径。我国体旅融合助力乡村振兴形成了运动休闲型、健身疗养型、体育赛事型和民俗体验型的实践模式。体旅融合助力乡村振兴的时代意蕴:实现乡村共同富裕的有效途径,健全乡村社会治理的有力举措,建设生态宜居乡村的重要抓手,传承乡村传统文化的主要阵地。优化路径:更新传统发展观念,厚植乡村文化记忆,加强生态多元治理,强化人才、资金和技术支撑。By using the methods of field investigation and case analysis,this paper explored the practice mode and optimation path of sports and tourism integration to help rural revitalization.The integration of sports and tourism helps rural revitalization form the practice model of sports leisure,fitness recuperation,sports event and folk experience.It has the implication of the times that the integration of sports and tourism is an effective way to achieve common prosperity in rural areas,a key measure to improve rural social governance,an important starting point to build an ecological livable countryside and a main position to inherit rural traditional culture.Optimization path:We should update the traditional concept of development,enhance rural cultural memory,strengthen diversifi ed ecological governance,and reinforce human resources,capital and technological support.

关 键 词：体育经济 体旅融合 乡村振兴 实践模式 优化路径 

分 类 号：G812[文化科学—体育学] F592[经济管理—旅游管理] F323[经济管理—产业经济]