我国民族体育文化产业发展的动力机制与策略研究  

Study on Dynamic Mechanism and Strategy of National Sports Culture Industry in China

作　　者：秦剑杰[1] 苏彬[2] 李倩[3] 龚建锋 QIN Jian-jie;SU Bin;LI Qian;GONG Jian-feng(Department of School Physical Education,Hebei Institute of Physical Education,Shijiazhuang,Hebei 050041,China;Department of Physical Education,Tangshan University,Tangshan,Hebei 063000,China;Department of Education,Baoding University,Baoding,Hebei 071000,China;Caochangjie Primary School,Shijiazhuang,Hebei 050051,China)

机构地区：[1]河北体育学院学校体育系,河北石家庄050041 [2]唐山学院体育部,河北唐山063000 [3]保定学院教育系,河北保定050024 [4]石家庄市草场街小学,河北石家庄050051

出　　处：《石家庄学院学报》2023年第3期78-83,共6页Journal of Shijiazhuang University

摘　　要：民族体育文化产业是体育文化产业的重要分支,同样也是文化产业的重要组成部分.采用文献资料、逻辑分析等研究方法,对我国民族体育文化产业发展的动力机制与策略进行了探讨.结果显示:现阶段民族体育文化产业发展的动力,包含了创新力和内外驱力两个方面.民族体育文化产业在发展过程中,既要逐步推进体制机制创新,也要有积极有效的保障政策,并在促进民族体育文化产业与相关产业融合发展的同时,积极开展对外交流,努力拓展国际市场.National sports culture industry is an important branch of the sports culture industry,and also an important part of the cultural industry.Methods of literature and logic analysis have been used to discuss the dynamic mechanism and strategy of national sports culture industry.The study believes that the driving force of the development of national sports culture industry includes two aspects:innovation and internal and external drive.In the process of development,the national sports culture industry should not only gradually promote the system and mechanism innovation,but also have an active and effective policy guarantee.While promoting the integrated development of the national sports culture industry and related industries,it should actively carry out foreign exchanges,strive to expand the international market.

关 键 词：民族体育 文化产业 动力 策略 

分 类 号：G80[文化科学—运动人体科学]