信息偶遇情境对偶遇者冲动性出游意愿的影响研究  

Study on the Influence of Information Encounter Situation on Encounters’Impulsive Travel Intention

作　　者：董泽稼 杨佳思 Dong Zejia;Yang Jiasi(School of Management Science and Information Engineering Jilin University of Finance and Economics,Changchun Jilin 130117)

机构地区：[1]吉林财经大学管理科学与信息工程学院,吉林长春130117

出　　处：《情报探索》2023年第5期70-77,共8页Information Research

基　　金：资助项目“吉林省文旅产业发展现状及提质升级对策研究”(项目编号:2020JLSKZB066)成果之一。

摘　　要：[目的/意义]探究信息偶遇情境对偶遇者冲动性出游意愿影响的作用机理,以期优化在线旅游平台和旅游企业的营销刺激手段。[方法/过程]根据偶遇者冲动性出游意愿的三类信息偶遇情境,构建影响因素模型,运用结构方程和Bootstrap分析法探讨信息偶遇情境对冲动性出游意愿的影响。[结果/结论]氛围友好性、环境熟悉度、情感状态、期望确认、目标清晰度、可支配时间构成了偶遇者冲动性出游意愿的影响因素,趋近动机在氛围友好性、环境熟悉度、目标清晰度、可支配时间影响冲动性出游意愿的过程中起到中介作用。[Purpose/significance]The paper explores the mechanism of the impact of information encounter situation on the impulsive travel intention of the encounter so as to optimize the online travel platform and the marketing stimulus tools of tourism enterprises.[Method/process]According to the three kinds of information encounter situations of the encounters’impulsive travel intention the paper constructs a model of influencing factors and uses structural equation and Bootstrap analysis to explore the influence of information encounter situations on the impulsive travel intention.[Result/conclusion]Ambiancefriendliness environmental familiarity emotional state expectation confirmation goal clarity and disposable time constitute the influencing factors of the encounters impulsive travel intention and approach motivation plays an intermediary role in the process of influencing the impulsive travel intention by ambiancefriendliness environmental familiarity goal clarity and disposable time.

关 键 词：旅游信息偶遇 情境 冲动性出游 营销刺激 

分 类 号：G251[文化科学—图书馆学]