西湖畔的“生意经”:杭州书商与西湖小说的兴起  

Business by the West Lake:Hangzhou Booksellers and the Rise of West Lake Novels

作　　者：胡海义[1] 胡文婕 HU Haiyi;HU Wenjie(Liberal Arts College,Hunan Normal University,Changsha,Hunan 410081,China)

机构地区：[1]湖南师范大学文学院,长沙410081

出　　处：《城市学刊》2023年第2期103-108,共6页Journal of Urban Studies

基　　金：国家社会科学基金项目(18BZW079)。

摘　　要：西湖小说的兴起离不开杭州书商的推动,书商们具有敏锐的生意头脑,广纳图书人才,广搜善本稿源,广布销售网络,利用不同时令节日打造黄金消费期,大力开发书籍细分市场,评点精细,多有创新。一些书商分工合作组成了密切的商业联盟。杭州书商兼具文士身份,追求高雅的艺术品位,刊刻的小说插图刀法细腻,注重景、人、情三者结合,人物刻画惟妙惟肖,引领创新与时尚。在杭州书商的推动下,西湖小说的回目设计精致,结构布局精巧,情节构思奇巧,语言艺术精湛,艺术创新能力很强,不断走向兴盛。The rise of West Lake Novels is inseparable from the promotion of Hangzhou booksellers.They have a very keen business mind,widely recruit Book talents,recruiting book talents,searching for good sources of manuscripts,spreading their sales network,making use of different seasonal festivals to create a golden consumption period,vigorously developing the book segment market,with fine comments and many innovations.Some booksellers divided their work and formed a close business alliance.Hangzhou booksellers have the status of literati and pursue elegant artistic taste.The illustrations of novels printed and engraved are exquisite,paying attention to the combination of scenery,people and emotion;the characterization is vivid,leading innovation and fashion.Under the promotion of Hangzhou booksellers,the West Lake Novels have exquisite design,elaborate structure and layout,ingenious plot conception and exquisite language art,showing a strong ability of artistic innovation and constantly moving towards prosperity.

关 键 词：西湖小说 书商 生意经 艺术品位 

分 类 号：I207.41[文学—中国文学]