网络自我呈现与积极互惠行为的关系:线上积极反馈的中介作用  

The Relationship Between Online Self-presentation and Positive Reciprocal Behavior:The Mediating Role of Online Positive Feedback

作　　者：梅洁 柯增金 杨新国 MEI Jie;KE Zengjin;YANG Xinguo(School of Marxism,Guangxi University,Nanning 530004,China;School of Marxism,Jiangnan University,Wuxi 214000,China)

机构地区：[1]广西大学马克思主义学院,广西南宁530004 [2]江南大学马克思主义学院,江苏无锡214000

出　　处：《杭州师范大学学报（自然科学版）》2023年第3期255-261,共7页Journal of Hangzhou Normal University(Natural Science Edition)

基　　金：国家社会科学基金项目(18BKS175);广西高校大学生思想政治教育理论与实践研究科研课题(2020XZ068);广西研究生教育创新计划项目(YCSW2022005);广西高等教育本科教学改革工程项目(2022JGB113);广西教育科学“十四五”规划2022年度高校创新创业教育专项课题(2022ZJY2898).

摘　　要：为探究网络自我呈现、线上积极反馈和积极互惠行为的关系,采用社交网站自我呈现量表、社交网站积极反馈量表和积极互惠行为量表对华南地区5所高校的325名大学生进行两阶段追踪问卷调查.结果显示:网络积极自我呈现、网络真实自我呈现、线上积极反馈均与积极互惠行为显著正相关;网络积极自我呈现和网络真实自我呈现均显著影响积极互惠行为;线上积极反馈在网络积极自我呈现和积极互惠行为的关系间起部分中介作用,也在网络真实自我呈现与积极互惠行为的关系间起部分中介作用.因此,网络积极自我呈现和网络真实自我呈现均可通过线上积极反馈正向影响大学生的积极互惠行为.To explore the relationship between online self-presentation,online positive feedback and positive reciprocal behavior,a two-stage follow-up questionnaire survey was conducted among 325 college students from five universities in South China using online self-presentation scale,online positive feedback scale and positive reciprocal behavior scale.The results showed that online positive self-presentation,online honest self-presentation and online positive feedback were all significantly positively correlated with positive reciprocal behavior.Both of online positive self-presentation and online real self-presentation had significant effects on positive reciprocal behavior.Online positive feedback played a partial mediating role in the relationship between online positive self-presentation and positive reciprocal behavior,as well as in the relationship between online honest self-presentation and positive reciprocal behavior.Therefore,both online positive self-presentation and online honest self-presentation could positively affect positive reciprocal behavior of college students through online positive feedback.

关 键 词：网络积极自我呈现 网络真实自我呈现 线上积极反馈 积极互惠行为 

分 类 号：B849[哲学宗教—应用心理学]