基于PEST分析法的江苏连云港服务贸易发展分析  

Analyze the Development of Service Trade in Lianyungang of Jiangsu by PEST Analysis

作　　者：邱梦婷 高水源 QIU Mengting;GAO Shuiyuan(School of Business,Suzhou Institute of Technology,Jiangsu University of Science and Technology Suzhou,Jiangsu 215600)

机构地区：[1]江苏科技大学苏州理工学院商学院,江苏苏州215600

出　　处：《中国商论》2023年第10期70-72,共3页China Journal of Commerce

摘　　要：国际化的服务贸易发展已成为大势所趋,港口是极其重要的一环。本文针对国际化的服务贸易发展方向,以连云港的港口建设及城市发展为突破口,通过PEST分析法,从政策、地理、社会、技术各方面厘清其优劣势与理论价值,并对连云港的未来发展提出相关建议。分析表明,连云港作为中国首批沿海开放城市,需要加强海陆多式联运的发展建设,在维持高质量发展的同时,拓宽港口建设的特色面,争取将其建设成国家级的综合贸易示范港。The development of international service trade has become an irresistible general trend,and the port is an extremely important link.Aiming at the development direction of international service trade,taking the port construction and urban development of Lianyungang as a breakthrough.The aspects of policy,geography,society and technology through PEST analysis.And relevant suggestions are put forward for the future development of Lianyungang Port.The analysis shows that Lianyungang,as one of the first coastal open cities in China,needs to strengthen the development and construction of multi-modal transport by sea and land,broaden the characteristics of port construction while maintaining its high-quality development,strive to build it into a national comprehensive trade demonstration port.

关 键 词：服务贸易 连云港 海陆联运 PEST分析法 港口建设 

分 类 号：F752.8[经济管理—国际贸易]