乡村振兴视域下新媒体助力乡村冰雪旅游发展研究  

Research on Rural Ice and Snow Tourism Development Powered byNew Media in the Perspective of Rural Revitalization

作　　者：张硕 张微 Zhang Shuo;Zhang Wei(School of Physical Education,Heilongjiang University of Technology,Jixi,Heilongjiang 158100,China;School of Economics and Management,Heilongjiang University of Technology,Jixi,Heilongjiang 158100,China)

机构地区：[1]黑龙江工业学院体育学院,黑龙江鸡西158100 [2]黑龙江工业学院经济与管理学院,黑龙江鸡西158100

出　　处：《黑龙江工业学院学报（综合版）》2023年第4期107-110,共4页Journal of Heilongjiang University of Technology(Comprehensive Edition)

基　　金：2021年度省属本科高校基本科研业务费专项资金项目“资源枯竭型城市冰雪旅游发展策略研究—以鸡西市为例”(项目编号:2021-KYYWF-1219);2021年度省属本科高校基本科研业务费专项资金项目“新媒体视域下黑龙江乡村振兴战略实现的路径研究”(项目编号:2021-KYYWF-1202)。

摘　　要：发展乡村冰雪旅游是促进乡村振兴的重要路径,黑龙江省是农业大省,地域特色鲜明、业态类型丰富,具有丰富的乡村冰雪旅游资源。通过新媒体助力乡村冰雪旅游发展对促进黑龙江省乡村资源整合,推动乡村区域经济发展、解决乡村就业问题,助力乡村振兴发展具有关键性的推动作用。Developing rural ice and snow tourism is an important way to promote rural revitalization.Heilongjiang Province is a large agricultural province with distinct regional characteristics and rich industry types,and has abundant resources of rural ice and snow tourism.The development of rural ice and snow tourism through new media has a key role in promoting the integration of rural resources in Heilongjiang Province,promoting rural regional economic development,solving rural employment problems,and promoting rural revitalization and development.

关 键 词：乡村振兴 新媒体 冰雪旅游 

分 类 号：F592[经济管理—旅游管理] G86[经济管理—产业经济]