图书馆IP建设赋能文旅融合发展的路径选择  

Path Selection of IP Empowerment in the Integrated Development of Culture and Tourism in Libraries

作　　者：应珂 洪怡琳 张彦 卢筱媚 YING Ke;HONG Yilin;ZHANG Yan;LU Xiaomei(Ningbo Library,Ningbo 315000;Taizhou Vocational College of Science&Technology,Taizhou 318000)

机构地区：[1]宁波图书馆,宁波315000 [2]台州科技职业学院,台州318000

出　　处：《农业图书情报学报》2023年第3期81-89,共9页Journal of Library and Information Science in Agriculture

基　　金：2022年度台州市教育科学规划研究课题“共同富裕视角下的农创客培育路径优化研究——基于台州市的调研”(GG22041)。

摘　　要：[目的/意义]随着图书馆文旅融合的深入发展,更好地释放图书馆文化资源的社会效益,挖掘图书馆文旅亮点,丰富特色阅读空间,把握图书馆智慧化转型升级,社会化力量参与等各方面积极探索,取得了一定成效。新时代,图书馆被赋予了为文化和旅游领域进一步创新发展提供服务的要求与期待。[方法/过程]本文围绕图书馆IP建设赋能文旅融合的实践,附加图书馆的产品价值和活动品牌影响,打造图书馆的专属路径,从IP拟人化、图书馆IP故事、IP话题事件营销、文旅IP服务效能、数智化社馆IP融合、网红IP打卡拉动地方消费、跨界合作活化IP文化、实践运营品牌IP等方面互相配合。[结果/结论]通过图书馆IP建设策略,点面结合,共同完成图书馆的文化表达,体现IP赋能文旅融合的图书馆价值。[Purpose/Significance]With the further development of the integration of culture and tourism in libraries,the social benefits of the cultural resources of libraries will be created,the bright spots of culture and tourism in libraries will be explored,and the characteristic reading space will be enriched,promoting the transformation and upgrading of smart libraries,and social forces to actively participate in more activities.Some preliminary results have been achieved.In the new era,libraries have been given the request and expectation to provide services for the further innovation and development in the field of culture and tourism.[Method/Process]Based on the relevant research on"The integration of culture and tourism"in China in the past two years,most of them focus on a service mode and a single activity case,and seldom from the perspective of a library's IP construction practice to summarize the development path and strategy research.Based on the earlier culture research,this paper focuses on the practice of a library's IP construction,adding the product value and activity brand influence of the library,and creating the exclusive path of the library,from the aspects of IP personification,library IP story,IP topic event marketing,travel IP service efficiency,digital IP integration,Internet celebrity IP card pulling local consumption,cross-border cooperation to activate IP culture,and practice and operation of brand IP.[Results/Conclusions]Through the library IP construction strategy,point-to-point combination,the cultural expression of the library reflects the library value of the integration of IP-enabled culture and tourism.From the position and cultural goal of the literary brigade embedded in the beginning of the IP planning of the library,the evaluation standard of the literary brigade activities at different stages,the relevance of the literary brigade of the IP application,and the team of personnel running the activities of the literary brigade of the IP,all of which need professional library organizati

关 键 词：文旅融合 图书馆IP IP赋能 公共文化服务 

分 类 号：G259.23[文化科学—图书馆学]