桂林入境游客旅游形象感知与时空特征分析  

Analysis on tourism image perception and spatial⁃temporal characteristics of inbound tourists in Guilin

作　　者：闫慧洁 张艳波 Yan Huijie;Zhang Yanbo(School of Culture and Communication,Guilin Tourism University,Guilin 541006,China;School of Tourism Data,Guilin Tourism University,Guilin 541006,China)

机构地区：[1]桂林旅游学院文化与传播学院,桂林541006 [2]桂林旅游学院旅游数据学院,桂林541006

出　　处：《现代计算机》2023年第7期73-79,共7页Modern Computer

基　　金：广西哲学社会科学规划研究课题(21BYJ015);广西高校中青年教师科研基础能力提升项目(2022KY0813);桂林旅游学院校级课题(2021Z14、2022B07)。

摘　　要：入境游客的网络评论内容对潜在游客旅游决策产生着极大的影响。以桂林作为案例地,研究结果表明:①客源国数据中发达国家占比近85%,入境游客数量与国家经济发展水平、过境免签政策、人口数量、文化差异、距离远近等方面关系密切。②桂林山水旅游资源是入境游客的基本认知。游客总体评价较高,负面情绪主要集中在旅游景区管理水平、服务意识、景区基础设施等方面。③桂林入境游客在空间分布结构上呈现了三点聚集、交错扩散的分布结构,时间特征呈现出“两峰两谷”模式,客流量随季节、温度和大型节事活动等波动变化显著。The online comments of inbound tourists have a great impact on the tourism decision-making of potential tourists.This study takes Guilin as a case study.The results show that:①Developed countries account for nearly 85% of the tourist source country data.The number of inbound tourists is closely related to national economic development level,transit visa free policies,population,cultural differences,distance and other aspects.②Guilin landscape tourism resources are the basic cognition of inbound tourists.The overall evaluation of tourists is high,and the negative emotions mainly focus on the management level,service awareness,infrastructure,etc.③The spatial distribution structure of inbound tourists in Guilin presents a three-point aggregation and staggered diffusion distribution structure.The temporal characteristics show a“two peaks and two valleys”model.The passenger flow changes significantly with the season,temperature and large-scale festivals and events.

关 键 词：文本挖掘 时空特征 入境旅游 旅游流 桂林 

分 类 号：F592.7[经济管理—旅游管理]