基于眼动仪实验法的视觉流程在招贴设计中的应用  

The Application of Visual Process Based on Eye Mover Experimental Method in Poster Design

作　　者：李振楠 尹静 LI Zhennan;YIN Jing(Xinyang College of Agriculture and Forestry,Xinyang 464000,China)

机构地区：[1]信阳农林学院,河南信阳464000

出　　处：《鞋类工艺与设计》2023年第10期15-17,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2022年度河南省重点研发与推广专项软科学研究重点项目《河洛文化整体保护性研究》(项目编号:222400410204);2022年度信阳市哲学社会科学规划课题《文化强国视域下发展新型文化消费模式助力信阳产业发展提质提速策略研究》(项目编号:2022JJ032)。

摘　　要：本研究采用实验方法对实验组和对照组进行眼动仪实验。分别从实验研究和应用案例等方面阐述本研究的研究对象和研究过程。实验结果表明,采用视觉流程进行招贴设计能使受试者对设计图像的理解、认知和评估更加精准和迅速,提高了招贴设计的视觉效果。因此,本研究的结论为,在招贴设计中应用视觉流程可有效提高设计效果,未来可以进一步深入研究和应用,探索更加精细化的视觉流程和灵活的设计手段,提高招贴设计的视觉效果和艺术价值。In this study,the experimental and control groups.The research object and research process of this study are expounded from the aspects of experimental research and application cases.The experimental results show that the visual process of the poster design can make the subjects'understanding,cognition and evaluation of the design image more accurate and rapid,and improve the visual effect of the poster design.Therefore,the conclusion of this study is that the application of visual process in poster design can effectively improve the design effect,and the future can be further studied and applied to explore more refined visual process and flexible design means,and improve the visual effect and artistic value of poster design.

关 键 词：眼动仪实验法 视觉流程 招贴设计 

分 类 号：J524[艺术—艺术设计]