数字媒体艺术在动漫设计中的创造性应用策略研究  

Research on the Creative Application Strategy of Digital Media Art in Animation Design

作　　者：田梓林[1] TIAN Zilin(Shijiazhuang Vocational Technology Lnstitute,School of animation,Shijiazhuang 050081,China)

机构地区：[1]石家庄职业技术学院动画学院,河北石家庄050081

出　　处：《鞋类工艺与设计》2023年第10期69-71,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：数字媒体艺术是新时期互联网产业的衍生物,也是信息时代快速发展视阈下,新媒体产业都在着手应用和推广的新艺术和新技术。数字媒体艺术在相关行业和领域中的灵活运用已然较为普遍,而在其对动漫作品的综合艺术呈现效果,以及大众观影感受上来说,数字媒体艺术也有着自身的独特特点和优势。基于此,本文从对数字媒体艺术的概念阐述入手,明确将数字媒体艺术在动漫设计中进行应用的积极意义,以及现阶段普遍的应用类型,并为动漫设计行业提出具体可行的数字媒体艺术创新策略。Digital media art is a derivative of the Internet industry in the new era.It is also a new art and new technology that the new media industry is applying and promoting under the threshold of the rapid development of the information age.The flexible use of digital media art in related industries and fields has been relatively common,and in it is the effect of the comprehensive artistic presentation of animation works and the experience of public viewing,digital media art also has its own unique characteristics and advantages.Based on this,this paper starts with the concept of digital media art,makes clear the positive significance of the application of digital media art in animation design,as well as the common application type at the present stage,and puts forward a specific and feasible digital media art innovation strategy for the animation design industry.

关 键 词：数字媒体艺术 动漫设计 创造性 应用策略 

分 类 号：J954[艺术—电影电视艺术]