县域城乡融合的市场公共性建构——基于山东省曹县X镇电商产业的调查  

The Construction of Market Publicity in the Integration of Urban and Rural Areas in the County:Based on a Survey of E⁃commerce Industry in X Town,Cao County,Shandong Province

作　　者：郑庆杰[1] 郭凌羽 ZHENG Qingjie;GUO Lingyu

机构地区：[1]赣南师范大学社会发展研究中心,赣州341000

出　　处：《南京农业大学学报（社会科学版）》2023年第3期32-43,52,共13页Journal of Nanjing Agricultural University(Social Sciences Edition)

基　　金：国家社会科学基金项目“乡村产业振兴中县域市场公共性与地方社会秩序的共生演进”(21BSH094);国家社会科学基金重大项目“中国城乡融合发展的空间社会学研究”(20&ZD150)。

摘　　要：坚持乡村全面振兴要促进城乡融合发展,乡村振兴的根基在于产业振兴。分析市场的社会属性及其建构路径,是发展县域市场、促进城乡互融互通的重要议题。文章聚焦探讨市场公共性何以推动产业发展中各参与主体获得发展机会与实现空间拓扑,探索市场建构、扩展城乡互联社会秩序的路径。基于对农村电商产业市场拓展的研究发现:市场通过要素聚合建构了生产秩序,通过分工合作建构了经济和社会交往秩序,通过公共生活参与和规则共识建构了公共精神秩序。市场促成多层级有机互动联合、多元行动主体目标互利共容,将村落、乡镇、县域市场有机链接至全国市场乃至全球市场,形成现代意义上的共同体。市场的建构、维系、拓展机制对县域治理秩序的影响不断推动着传统乡村共同体的开放和转型,由此市场扩展社会秩序的公共性机制随之形成。文章通过对电商产业拓展中的市场公共性的探讨,以期为乡村振兴战略的实施寻找到一条可以推动的道路,从而形成城乡协调融合发展的全新局面。To adhere to the comprehensive rural revitalization,the priority is to promote the integrated development of urban and rural areas.The foundation of rural revitalization is industrial revitalization.Analyzing the social attribute of market and its construction path is an important issue in developing county market and promoting the mutual integration andcommunication between urban and rural areas.This paper focuses on how market publicity can promote each participant to obtain development opportunities and realize spatial topology in industrial development,and explores the expansion and construction path of market to urban and rural interconnected social order.Based on the research on the market expansion of rural e⁃commerce industry,the following findings are made:the market constructs the production order through the aggregation of factors,the economic and social communication order through the division of labor and cooperation,and the public spiritual order through the participation in public life and the consensus of rules.The market promotes the formation of organic interaction and joint at multiple levels and the mutual benefit and inclusiveness of multiple action subjects.The market organically links the markets of villages,towns and counties to the whole country and even the whole world,forming a community in the modern sense.The influence of market construction,maintenance and expansion mechanism on the expansion of county governance order constantly promotes the opening,transformation and expansion of traditional rural communities.Therefore,the public mechanism of market expansion of social order gradually takes shape.Through the discussion of the public property of the market in the development of the e⁃commerce industry,this paper finds a way to promote the implementation of the rural revitalization strategy,so as to help form a new situation of coordinated and integrated development of urban and rural areas.

关 键 词：乡村振兴 县域 电商产业 市场公共性 

分 类 号：C912.82[经济管理]