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作 者:张江珊[1] 张寅曦 王齐 ZHANG Jiang-shan;ZHANG Yin-xi;WANG Qi(Social Development Institute of Yangzhou University,Yangzhou 225002)
出 处:《山西档案》2022年第5期21-28,共8页Shanxi Archives
基 金:国家社科基金项目“社交媒体背景下的档案信息公共策略研究”(项目编号:17BTQ078)的阶段性研究成果。
摘 要:社交媒体具有巨大发展潜力,美国国家档案馆的社交媒体建设总体保持着不断向前发展的态势,大致经历了推陈出新的第一代社交媒体策略、守正创新的第二代社交媒体策略、纵深发展的第三代社交媒体策略三个阶段,其根植现实、由外在需求走向内涵发展、“个人本位”与“国家本位”并重、由探索走向开放的演变逻辑逐渐清晰。我国档案部门在建设社交媒体时可借鉴其制度建设、数字资源建设、组织建设及影响力建设等有益经验。Social media has great potential for development.The social media construction of the National Archives of America has generally maintained a trend of continuous development,which has roughly gone through three stages:the first-generation social media strategy of something new,the second-generation social media strategy of innovation and the third-generation social media strategy of in-depth development.It’s logic of evolution,which includes:being rooted in reality,from external needs to connotation development,the value orientation of"personal orientation"and"national orientation",from exploration to openness,is gradually clear.When building social media,archives departments in China can learn from their experience in system construction,digital resources construction,organization construction and influence construction.
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