“一带一路”背景下长三角潜在游客赴非旅游信任度调查研究  

Potential Tourists’Trust in African Tourism in Yangtze River Delta in the Context of the Belt and Road

作　　者：陈麦池 潘康洁 朱梦承 肖欣 张君[2] CHEN Maichi;PAN Kangjie;ZHU Mengcheng;XIAO Xin;ZHANG Jun(School of Business;School of Foreign Languages,AHUT,Ma’anshan 243032,Anhui,China)

机构地区：[1]安徽工业大学商学院 [2]安徽工业大学外国语学院,安徽马鞍山243032

出　　处：《安徽工业大学学报（社会科学版）》2022年第6期22-26,共5页Journal of Anhui University of Technology：Social Sciences

基　　金：安徽省社会科学规划青年项目:后疫情时期安徽出境游客的“一带一路”国际旅游地信任感知及其提升研究(AHSKQ2020D13)。

摘　　要：中国自“一带一路”倡议提出以来,对世界旅游业的巨大贡献进一步加大。与此同时,中非的旅游合作交流也迎来了难得的发展机遇,而非洲旅游业则依托“一带一路”,近年来得到快速发展。相关数据显示,亚洲游客尤其是来自中国的游客或将成为非洲旅游业增长的关键。针对长三角潜在游客展开非洲旅游评价的调查问卷,结果显示,长三角潜在游客对非洲旅游信任度不高。对于提升中国游客赴非旅游的市场份额,非洲亟需提高旅游信任,且本国形象及旅游地品牌也需提高与打造。Since China initiative of the Belt and Road(B&R)has been put forward,Chinese great contribution to the world tourism has been increasing.At the same time,tourism cooperation and communication between China and Africa have also ushered in rare development opportunities,and Africa’s tourism industry in the Belt and Road has been developing rapidly in recent years.Relevant data showed that Asian tourists,especially tourists from China,might become the key to the growth of tourism in Africa.The questionnaire investigation results showed that the potential tourists in the Yangtze River Delta did not have high trust in African tourism.In order to increase the market share of Chinese tourists to Africa,Africa urgently needs to improve tourism trust,and its national image and tourism destination brand also need to be improved and built.

关 键 词：旅游地信任 非洲旅游 游客信任 “一带一路” 中国潜在游客 长三角 

分 类 号：F592[经济管理—旅游管理] F594[经济管理—产业经济]