基于CIS战略的马鞍山城市形象构建与传播  

City Image of Ma’anshan Construction and Communication Based on CIS Strategy

作　　者：魏伦 安姗姗 孙思雨 WEI Lun;AN Shanshan;SUN Siyu(School of Art and Design,Ma’anshan University,Ma’anshan 243119,Anhui,China)

机构地区：[1]马鞍山学院艺术设计学院,安徽马鞍山243119

出　　处：《安徽工业大学学报（社会科学版）》2022年第6期38-42,共5页Journal of Anhui University of Technology：Social Sciences

基　　金：安徽省高校人文社会科学研究重点项目:长三角视域下城市视觉识别要素设计实践研究——以马鞍山市城市CIS设计为例(SK2020A0654)。

摘　　要：现代社会发展背景之下,城市形象的构建与传播是高质量城市建设的重要内容。将CIS概念用于城市形象构建中,通过对历史文化、地域优势、文化脉络、产业结构等梳理,从理念识别、行为识别、视觉识别等提炼和塑造马鞍山城市形象。在融媒体背景下,借助多元化媒介平台,提出提升马鞍山城市形象的传播策略,以彰显“山水诗城”“生态文明之都”的魅力。Under the background of modern social development,the construction and communication of city image is an important element of high-quality city construction.The CIS concept is applied in the construction of city image.By combing history and culture,regional advantages,cultural context and industrial structure of a city,its city image is refined and shaped from conceptual identity,behavior identity and visual identity.In the context of integrated media,and with the help of diversified media platforms,we propose a communication strategy to enhance Ma’anshan city’s image,in order to highlight the charm of the“poetic city of mountains and water”and“city of ecological civilization”.

关 键 词：CIS 城市形象 马鞍山 传播策略 

分 类 号：G206[文化科学—传播学]