出版的价值诉求“一元性”与“多元性”  

The Value Appeal of Publishing:“Monism”and“Diversity”

作　　者：徐华亮[1] Xu Hualiang(Hunan Academy of Social Sciences(Development Research Center of Hunan Provincial People’s Government),Changsha,410003)

机构地区：[1]湖南省社会科学院(湖南省人民政府发展研究中心),长沙410003

出　　处：《出版科学》2023年第3期50-57,共8页Publishing Journal

基　　金：国家社会科学基金青年项目“大数据背景下计算社会科学的理论体系、应用及评价研究”(19CSH003)的阶段性成果。

摘　　要：出版是有意识的社会活动,出版的政治价值根植于意识、思想、信念层面,文化价值根植于国家、社会和国民层面,涉及到公共性、真实性和异质性的“多元”出版文化与权威性、倾向性和话语性“一元”意识形态的复杂关系。出版需要把握好一元导向与非主流意识形态、反主流多元导向意识形态之间的“张力”。出版“产业”利益追求和“事业”文化使命之间的博弈日益激烈,在意识形态、经济利益和文化使命环境中,社会性、媒介性、公共性价值决定了出版的内在价值。出版价值诉求是具有多重文化属性实践活动的“多元”,又是社会属性意识理念的“一元”。出版价值诉求遵从“阶级性—人民性”统一价值、“群体符号—个体自觉”递进价值、“监督权—自由权”融合价值的行动逻辑,其中,统一价值是根本价值,递进价值是核心价值,融合价值是负荷价值。Publishing is a conscious social activity.The political value of publishing is rooted in the level of consciousness,thought and belief,and the cultural value is rooted in the level of the country,society and people.It involves the complex relationship between the publicity,authenticity and heterogeneity“pluralism”publishing culture and the authoritative,tendentious and discourse“monism”ideology.Publishing needs to grasp the“tension”between monism and non-mainstream ideology and anti-mainstream pluralism ideology;The game between the pursuit of“industry”interests and the cultural mission of“cause”is increasingly fierce.In the environment of ideology,economic interests and cultural mission,the social,media and public values determine the intrinsic value of publishing.The pursuit of publishing value is the logical“pluralism”of practical activities with multiple cultural attributes,and the logical“monism”of the concept of multiple social attributes.The pursuit of publishing value follows the unified value of“class nature-people nature”,the progressive value of“group symbol-individual consciousness”,and the action logic of“supervision right-freedom right”.Among them,the unified value is the fundamental value,the progressive value is the core value,and the combined value is the load value.

关 键 词：出版 价值诉求 一元性 二元性 

分 类 号：G237[文化科学]