我国文旅融合水平测度研究——基于公共文化服务、文化产业和旅游业耦合协调的探讨  

Study on the Measurement of the Integration Level of Culture and Tourism in China:an Exploraton Based on the Coupling and Coordination of Public Cultural Services,Cultural Industry and Tourism Industry

作　　者：彭雷霆[1] 康宇萌 PENG Leiting;KANG Yumeng

机构地区：[1]武汉大学国家文化发展研究院,湖北武汉430072

出　　处：《决策与信息》2023年第6期47-59,共13页Decision & Information

基　　金：2021年度国家社科基金艺术学项目“高质量发展视野下公共文化服务效能评价研究”(编号:21BH166)的阶段成果。

摘　　要：我国文旅融合事实包含了公共文化服务、文化产业和旅游业三者的融合发展,而这三者的良性耦合协调是促进我国文旅行业高质量发展的关键。通过构建三者协调发展指标体系,采用耦合协调度模型,对我国2015-2019年间31个省份的公共文化服务、文化产业和旅游业的耦合协调状况进行了量化测度。结果表明:我国公共文化服务—文化产业—旅游业系统具有高度耦合性,但三者间协调度较低;在空间分布上,各省域协调发展水平存在“东中西梯度差异”;从协调发展类型看,超过一半的省份为旅游业超前—文化产业滞后型,近三分之一的省份为公共文化服务超前—文化产业滞后型,文化产业发展滞后是阻碍三者协调发展的重要因素。基于此,要推动我国文化和旅游融合发展,应完善顶层设计,提供良好的政策环境,采取分类推进各省域公共文化服务、文化产业与旅游业协调发展的策略,并以个体文旅消费为链接纽带,推动文化和旅游市场主体融合,从而加快我国文旅深度融合的实践进程。The integration of culture and tourism in China includes the integrated development of public cultural services,and the cultural and tourism industries.The coupling and coordination of the three aspects is the key to promoting the high-quality development of the cultural tourism industry in China.By constructing an indicator system for coordinated development of the three aspects and using a coupling coordination degree model,this paper quantitatively measures the coupling and coordination of public cultural services,and cultural and tourism industries in 31 provinces in China from 2014 to 2018.The results show that China's system of public cultural services,and cultural and tourism industries features a high degree of coupling,yet the coordination degree among the three is relatively low;in terms of spatial distribution,the coordinated development level of these provinces exhibit"gradient differences between east,middle and west regions";in terms of the types of coordinated development,more than half of the provinces are characterized with a relatively advanced tourism industry and yet lagging cultural industry,nearly one-third of the provinces are characterized with a relatively advanced public cultural services and yet lagging cultural industry,and the lagging development of the cultural industry is an essential factor which hinders the coordinated development of the three aspects mentioned above.Based on these findings,in order to promote the integrated development of China's culture and tourism,it is necessary to improve the top-level design,provide a sound policy environment,adopt stragies to promote the coordinated development of public cultural services,the cultural industry,and the tourism industry among different provinces,and use individual cultural tourism consumption as a link to promote the integration of cultural and tourism market entities,thereby accelerating a deep integration of culture and tourism in China.

关 键 词：文旅融合 耦合协调 公共文化服务 文化产业 旅游业 

分 类 号：G127[文化科学]