基于SWOT分析的信息化服务平台应用研究——以欢乐谷微信公众号为例  

Research on the Application of Information Service Platform Based on SWOT Analysis: Take Happy Valley WeChat Official Account as an Example

作　　者：宝勿力呼 刘啸[1] 杨芊 Baowulihu;LIU Xiao;YANG Qian(Tourism College of Beijing Union University,Beijing 100101,China)

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《价值工程》2023年第15期139-141,共3页Value Engineering

摘　　要：北京环球影城的开业,掀起了主题公园度假娱乐的新高潮,加之上海迪士尼乐园的持续火爆,国内主题公园的话题热度不断增加.作为国内早期主题公园的代表——华侨城欢乐谷,借助旅游资讯营销策略促进其效益快速增长.微信公众号以其明显的有效传播速度和庞大的受众群体规模,成为当今旅游行业应用广泛的传播工具之一.文章以北京欢乐谷为例,对旅游类微信公众号的优势、劣势、机遇和挑战进行SWOT分析,并提出微信公众号在旅游业中应用的优化策略.The opening of Universal Studios in Beijing has set off a new climax of theme park holiday entertainment.In addition to the continued popularity of Shanghai Disneyland,the topic of domestic theme parks is increasing.As a representative of early theme parks in China,OCT Happy Valley utilizes tourism information marketing strategies to promote its rapid growth in efficiency.WeChat official account has become one of the widely used communication tools in the tourism industry today with its obvious effective communication speed and large audience size.Taking Beijing Happy Valley as an example,this paper makes a SWOT analysis of the strengths,weakness,opportunities and threats of tourism WeChat official account,and proposes optimization strategies for the application of WeChat official account in the tourism industry.

关 键 词：旅游资讯 欢乐谷 微信公众号 SWOT 

分 类 号：F253.9[经济管理—国民经济]