国际舆情传播、信息失真与外商直接投资  

International Public Opinion Communication,Information Distortion and Foreign Direct Investment

作　　者：陈强远 赵浩云 李晓萍[2] CHEN Qiangyuan;ZHAO Haoyun;LI Xiaoping

机构地区：[1]中国人民大学国家发展与战略研究院 [2]中南大学商学院

出　　处：《国际贸易问题》2023年第4期18-36,共19页Journal of International Trade

基　　金：国家自然科学基金面上项目“迈向高质量的中国城市技术创新:测度、机理与效应”(72073093);国家自然科学基金面上项目“中国产业政策与竞争政策协同的理论基础与实施路径研究”(72173138);中国人民大学科学研究基金面上项目“技术创新质量的微观测度与提升机制设计”(21XNA008)。

摘　　要：移动互联网革命提高了国际舆情的传播力和对经济社会活动的影响力,也放大了虚假新闻、不实报道等信息失真的作用。本文基于全球事件、语言和语调数据库提取的国际舆情信息、国家企业信用信息公示数据库、中国税收调查数据库等形成的匹配数据,从国家、行业和企业三个维度考察了国际舆情传播对中国外商直接投资的影响。研究发现:(1)国际对华舆情与中国对外舆情的传播偏向正面化均能显著提高中国外商直接投资水平;(2)国际舆情传播中的信息失真对信息来源更广的在华外资企业经营绩效和生存状态的影响不显著;(3)官方文化交流和非官方文化交流均显著推动了国际对华舆论升温或舆情偏向正面化,进而助推中国外商直接投资引进;(4)移动互联网革命放大了国际舆情传播对中国外商直接投资活动的影响。基于Bartik工具变量等进行稳健性检验后上述结论仍成立。本文的研究一方面为开放型经济高质量发展的国际舆情管理提供了新路径,另一方面对于文化强国建设、国际舆情管理和文化友好交流也有重要指导意义。The mobile internet revolution has increased the significance of international public opinion communication and its impact on economic and social activities,however,misinformation such as fake news and false reporting has also gained greater influence.This paper analyzes the effects of international public opinion communication on China's foreign direct investment from three dimensions:country,industry,and enterprise,based on matched data from Global Database of Events,Language and Tone,National Enterprise Credit Information Disclosure Database and Chinese Tax Investigation Database.The findings indicate:(1)positive changes in international public opinion towards China and China's external public opinion significantly improve the level of foreign direct investment.(2)The impact of information distortion in international public opinion communication on the business performance or survival probability of foreign-funded enterprises in China,which have access to a wider range of information sources,is not significant.(3)Official cultural exchanges and unofficial cultural exchanges promote positive changes in international public opinion towards China,thus enhancing China's foreign direct investment.(4)The mobile internet revolution magnifies the influence of international public opinion communication on China's foreign direct investment.The above conclusions remain hold after the robustness tests using Bartik instrumental variables.This study provides a new path for managing international public opinion in developing a high-quality open economy,and has important guiding significance for the construction of a culturally prosperous country,the management of international public opinion,and friendly cultural exchanges.

关 键 词：国际舆情传播 外商直接投资 信息失真 高水平开放型经济 文化友好交流 

分 类 号：F114[经济管理—国际贸易]