地方电视台融媒体改革中主持人话语权重构的必要性研究  

Research on the Necessity of Reconstructing the Host’s Discourse Power in the Convergence Media Reform in Local Television Stations

作　　者：董叶 DONG Ye(Nanjing University of the Arts,Nanjing Jiangsu 210000;Taizhou Radio and Television Station,Taizhou Jiangsu 225300,China)

机构地区：[1]南京艺术学院人文学院,江苏南京210013 [2]泰州广播电视台,江苏泰州225300

出　　处：《泰州职业技术学院学报》2023年第2期59-61,共3页Journal of Taizhou Polytechnic College

摘　　要：当前,国的媒体业态开始从传统媒体时代向新媒体时代快速发展,数字和网络技术的广泛应用,推进媒体融合已经成为传统媒体生存和发展的关键所在。持续推进融媒体改革工作,成为地方电视台当前的工作重点。做好主持人话语权重构工作,是顺应新时代的核心要求。文章分别从国家、地方政府、地方媒体、媒体受众等角度出发,围绕地方台融媒体改革中主持人话语权重构的必要性展开针对性研究,提出实施主持人话语权重构工作既是提升地方台生存力的需要,也是扩大影响力、增强意识形态引领力的需要。At present,we are in an era of dramatic changes in communication forms.China's media industry has begun to develop rapidly from the traditional media era to the new media era.Digital and network technologies are widely used,and promoting media integration has become the key to the survival and development of traditional media.Continuously promoting the reform of convergence media has become the current focus of local television stations.The reconstruction of the host's discourse power is the core requirement for local TV hosts to comply with the new era.Based on this background,this article conducts research from the perspectives of the state,local governments,local media,and media audiences,focusing on the necessity of reconstructing the discourse power of hosts in the convergence media reform in local television stations.It proposes that implementing the reconstruction of the discourse power of hosts is not only necessary to enhance the survival of local platforms,but also to expand influence and enhance ideological leadership.

关 键 词：地方台 融媒体 主持人 话语权 

分 类 号：G222.2[文化科学]