体验经济背景下四川特色旅游开发策略  

Development Strategy of Sichuan Characteristic Tourism under the Background of Experience Economy

作　　者：郑欣[1] ZHENG Xin(Economic and Trade Department,Sichuan Business Vocational College,Chengdu 611131,China)

机构地区：[1]四川商务职业学院经济贸易系,成都611131

出　　处：《成都工业学院学报》2023年第3期76-80,共5页Journal of Chengdu Technological University

基　　金：四川省哲学社会科学重点研究基地四川旅游发展研究中心项目(LY21-36)。

摘　　要：在当前社会从服务经济转向体验经济的背景下,拥有丰富特色旅游资源的四川,能否有效地把握体验经济脉络进行特色旅游资源开发,将直接影响到四川旅游业的发展。基于体验经济背景对四川特色旅游开发进行了研究,对游客的需求以及四川的特色旅游资源进行了分析,并提出了相应的对策。研究表明,体验经济时代背景下,四川特色旅游资源在开发的过程中应该有效地借助VR技术,科学合理布局产业规划,构建多元化的旅游路线,才能使得特色旅游资源得到有效开发。At present,the society has entered the era of experience economy from the era of service economy.Sichuan has rich characteristic tourism resources,whether it can effectively grasp the context of experience economy to develop characteristic tourism resources will directly affect the development of Sichuan tourism.Based on the background of experience economy,the development of characteristic tourism in Sichuan was studied,the needs of tourists and the characteristic tourism resources of Sichuan was analyzed,and the corresponding countermeasures were put forward.The research shows that under the background of experience economy era,the development process of Sichuan characteristic tourism resources should effectively make use of VR technology,scientifically and reasonably layout industrial planning,and build diversified tourism routes,so as to effectively develop the characteristic tourism resources.

关 键 词：体验经济 特色旅游 VR技术 旅游路线 

分 类 号：F590.3[经济管理—旅游管理]