乡村振兴主题类电影的商业策略研究  

Research on the Commercial Strategy of Rural Revitalization Movies

作　　者：杨曙[1] YANG Shu(School of Humanities,Changzhou Institute of Technology,Changzhou 213022,China)

机构地区：[1]常州工学院人文学院,江苏常州213022

出　　处：《枣庄学院学报》2023年第3期86-93,共8页Journal of Zaozhuang University

摘　　要：当前乡村振兴主题类电影除了需要思想性,也要注重一定的商业策略。乡村振兴主题类电影需要契合振兴本质的农村景观塑造,包括现代化人造工程的塑造、意象式风物符号的塑造、本真式栖息空间的塑造等。乡村振兴主题类电影也需要迎合商业诉求的叙事表达,包括新兴式主题探索、创新式剧情策略、真实化人物塑造等。乡村振兴主题类电影还需要建构贴近时代需求的积极传播体系,包括建立农村院线、拓展“融媒体+微电影”、扩大海外传播等。In addition to ideological,the current rural revitalization movies should also pay attention to certain commercial strategies.Rural revitalization movies need rural landscape shaping in line with the essence of revitalization,including the shaping of modern man-made engineering,the shaping of imagery and symbols,and the shaping of authentic habitat space.Rural revitalization need to cater to commercial demands of narrative expression,including new theme exploration,innovative plot strategy,realistic characterization.Rural revitalization movies need an active communication system that meets the needs of the times,including the establishment of rural theaters,the expansion of"integrated media+micro movies",and the expansion of overseas communication.

关 键 词：乡村振兴 电影 商业策略 

分 类 号：G122[文化科学]