文化转译视角下徐州非遗文化数字文创设计研究  

Research on Digital Cultural Creation Design of Xuzhou Intangible Cultural Heritage from the Perspective of Cultural Translation

作　　者：朱雪[1] Zhu Xue(School of Art Design,Jiangsu Vocational Institute of Architecture Technology,Xuzhou 221116,China)

机构地区：[1]江苏建筑职业技术学院艺术设计学院,江苏徐州221116

出　　处：《艺术与设计（理论版）》2023年第5期97-100,共4页Art and Design

基　　金：2022年徐州市社会科学基金项目《文化转译视角下徐州非遗文化数字文创设计与传播路径研究》阶段性成果,项目编号22XSZ-232。

摘　　要：文章基于徐州非遗文化文创产品设计转译的途径以及数字化创新方法,探索非遗活化路径。结合徐州“伏羊食俗”非遗项目,通过对伏羊文化的物质、文化、行为层次元素的转译提炼,围绕插画主题进行IP形象设计以及数字文创产品开发。归纳了文化转译下符号化数字图像转化与数字文创产品的设计方法,打造品牌形象,拓展了地方非遗文化与互联网媒介融通的形式。有助于深度挖掘非遗数字文创主题,保证数字文创产品文化层次结构的完整性,延伸了徐州非遗文化保护活态发展道路。To study the ways of design translation of Xuzhou intangible cultural and creative products and digital innovation methods,and explore the activation path of intangible cultural heritage.In combination with the intangible cultural heritage project of"Fuyang Food Custom"in Xuzhou,through translating and refining the material,cultural and behavioral elements of Fuyang culture,IP image design and digital cultural and creative product development are carried out around the theme of illustration.The design methods of symbolic digital image transformation and digital cultural and creative products under cultural translation are summarized to create a brand image and expand the form of integration of local intangible cultural heritage culture and Internet media.Will help to deeply explore the theme of intangible digital cultural heritage,ensure the integrity of the cultural hierarchy of digital cultural innovation products,and extend the path of the development of Xuzhou intangible cultural heritage protection.

关 键 词：徐州非遗文化 文创转译 数字插画 IP形象 数字文创 

分 类 号：G05[文化科学] G20