京津冀和长三角城市群的旅游形象感知对比研究  

Comparative Study on Tourism Image Perception Between Beijing-Tianjin-Hebei and Yangtze River Delta Agglomerations

作　　者：李凤娇 张书颖 刘家明[1,2] 姜丽丽[4] 高彩霞[1,2,3] LI Fengjiao;ZHANG Shuying;LIU Jiaming;JIANG Lili;GAO Caixia(Key Laboratory of Regional Sustainable Development Modeling,Chinese Academy of Sciences,Beijing 100101,China;Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of Sciences,Beijing 100101,China;University of Chinese Academy of Sciences,Beijing 100049,China;College of Geographical Sciences,Harbin Normal University,Harbin 150025,Heilongjiang,China)

机构地区：[1]中国科学院区域可持续发展分析与模拟重点实验室,北京100101 [2]中国科学院地理科学与资源研究所,北京100101 [3]中国科学院大学,北京100049 [4]哈尔滨师范大学地理科学学院,黑龙江哈尔滨150025

出　　处：《经济地理》2023年第4期194-205,共12页Economic Geography

基　　金：黑龙江省自然科学基金项目(LH2019D009)。

摘　　要：文章基于Python、Gephi平台,利用HanLP、SnowNLP等自然语言处理(NLP)工具对比分析中国京津冀、长三角两大城市群的旅游形象感知,对其进行词汇分析、双词共现短语、语义网络分析,实现从点、线、面层层递进式探索。研究表明:(1)京津冀、长三角认知形象在旅游目的地、旅游配套设施、旅游资源等方面具有一定程度的相似性,同时两大城市群旅游形象各具特色。(2)京津冀、长三角情感形象感知以积极情感为主,消极为辅,中性占比最低。相对于长三角情感形象,京津冀积极情感占比较多,消极情感占比较少。(3)旅游资源距离和类型等影响旅游形象关联。(4)两大城市群整体旅游形象感知具有小世界网络属性,其语义网络呈现“中心—外围”结构,且以正面形象为主。(5)文章构建城市群旅游形象的“T(旅游者)—S(旅游空间)—R(旅游资源)”理论框架。Building the tourism image of urban agglomerations is an effective way for the country to spread culture and promote the development of the regional tourism economy. Therefore,taking the urban agglomerations of Beijing-TianjinHebei and Yangtze River Delta in China as examples, the comparative analysis of the tourism image of Chinese urban agglomerations from the perspective of tourist perception is of great significance to the promotion of the tourism image of urban agglomerations and the dissemination of positive Chinese culture. Based on Python and Gephi platforms,this paper uses natural language processing(NLP) tools such as HanLP and SnowNLP to compare and analyze the tourism image perception of Beijing-Tianjin-Hebei and Yangtze River Delta urban agglomeration, and conducts lexical analysis, twoword co-occurrence phrase, and semantic network analysis to realize progressive exploration from point, line and plane.The research shows that: 1) The cognitive images of Beijing-Tianjin-Hebei and Yangtze River Delta are similar to some extent in terms of tourist destinations,tourist supporting facilities and tourist resources,and the two urban agglomerations have their characteristics. 2) The perception of emotional image is dominated by positive emotion in two urban agglomerations,negative emotion is the second,and neutral emotion is the lowest. Compared with the emotional image of Yangtze River Delta, it has more positive emotions and fewer negative emotions in Beijing-Tianjin-Hebei urban agglomeration. 3) The distance and type of tourism resources affect the association of tourism image. 4) The overall tourism image perception of the two urban agglomerations has the attribute of small world network, and their semantic network is a "center-peripheral" structure and mainly positive image. 5) T(tourists)-S(tourism space)-R(tourism resources) theoretical framework is constructed on the basis of the full text analysis.

关 键 词：京津冀 长三角 旅游形象感知 自然语言处理 城市群 

分 类 号：F592.7[经济管理—旅游管理]