2023年会成为酒企营销大年吗?  

Wine Companies Compete Fiercely on Marketing in 2023

出　　处：《葡萄酒》2023年第3期46-49,共4页Wine

摘　　要：今年,众多酒企占据了大型晚会的重要广告位,而线下的户外广告牌也不乏知名酒企的身影。2023年,是酒业人期待销售回暖的一年,无论是厂家还是经销商都早在2022年年末便开始积极筹备,广告营销便是其中重要一环。2023年,会成为酒企的营销大年吗?This year,many wine companies have taken up important advertising space in major programmes,while ffine outdoor bilboards are also fulof well-known wine companies.2023 is a year when the wine industry is looking forward to a rebound in sales,and both manufacturers and distributors have been actively preparing for it since the end of 2022,with advertising and marketing being an important part of the process.Wil the marketing of wine companies become more intense in 2023?

关 键 词：广告营销 广告位 户外广告牌 酒企 线下 经销商 大型晚会 酒业 

分 类 号：F42[经济管理—产业经济]