共享住宿平台用户关注主题挖掘研究——典型城市差异分析的视角  

Research on Users’ Focus Topic Mining of Shared Accommodation Platform: From the Perspective of Difference Analysis of Typical Cities

作　　者：王文娜[1] 许正良[1] 李贺[1] 谷莹 刘金承 Wang Wenna;Xu Zhengliang;Li He;Gu Ying;Liu Jincheng(School of Business and Management,Jilin University,Changchun 130012)

机构地区：[1]吉林大学商学与管理学院,长春130012

出　　处：《图书情报工作》2023年第9期121-131,共11页Library and Information Service

基　　金：国家自然科学基金项目“基于图模型的多源异构在线产品评论数据融合与知识发现研究”(项目编号:71974075)研究成果之一。

摘　　要：[目的/意义]在主题挖掘的基础上融入典型城市差异分析视角,帮助共享住宿平台因地制宜地改善用户体验、提高用户粘性,从而推动典型城市平台用户管理精细化、科学化,实现平台的可持续发展。[方法/过程]以小猪短租平台为例,爬取北京、上海、成都、广州和三亚5座典型城市的15040条在线评论,通过LDA主题模型提取用户关注主题,基于Stacking集成学习算法和IPA分析工具从重要性和绩效两个维度分析用户对不同城市主题的关注度与满意度差异。[结果/结论]结果发现,用户住宿体验过程中关注主题主要包括人员服务、周边交通、基础设施、感官认知、经济价值、风景建筑、主题特色和餐饮体验8类;同时,结论进一步明确了各城市处于优势区、劣势区、改进区和保持区的主题差异性,实现对用户关注主题的跨城市分析。研究为主题挖掘学术研究提供新的研究思路,也为共享住宿平台有效配置资源提供实践指导。[Purpose/Significance]Integrating the differences analysis perspective of typical cities on the basis of topic mining will help the shared accommodation platform to improve the user experience and enhance user stickiness according to local conditions,thus promoting refinement and scientific platform user management in target cities and achieving sustainable development of the platform.[Method/Process]Taking Xiaozhu as an example,this paper crawled 15040 online reviews from five typical cities,including Beijing,Shanghai,Chengdu,Guangzhou and Sanya and then used LDA to mine the user focus topics.Based on the stacking ensemble learning algorithm and IPA tool,the differences in users’attention and satisfaction to different city topics were analyzed from both importance and performance dimensions.[Result/Conclusion]The results show that the main topics users focus during accommodation experience include eight categories:personnel services,surrounding traffic,infrastructure,sensory cognition,economic value,scenic architecture,theme features and catering experience.At the same time,the conclusion further clarifies the topic differences of each city in the advantageous area,the inferior area,the improvement area and the maintenance area,and realizes the cross-city analysis of the users’focus topics.This research provides a new research idea for academic research of topic mining,and also provides practical guidance for effective resource allocation of shared accommodation platform.

关 键 词：共享住宿 主题挖掘 IPA分析 Stacking集成学习 

分 类 号：F719.2[经济管理—产业经济]