广西灵山萍塘村红色旅游产品优化策略研究  

Study on the Optimization Strategy of Red Tourism Products in Pingtang Village,Lingshan,Guangxi

作　　者：张银玲 郭禄莹 ZHANG Yin-ling;GUO Lu-ying(College of History,Culture and Tourism,Yulin Normal College,Yulin 537000,Guangxi,China;Guangxi Qinzhou Employment Service Center,Qinzhou 535000,Guangxi,China)

机构地区：[1]玉林师范学院历史文化旅游学院,广西玉林537000 [2]广西钦州市就业服务中心,广西钦州535000

出　　处：《边疆经济与文化》2023年第5期54-57,共4页The Border Economy and Culture

基　　金：2022年度广西教育科学“十四五”规划专项课题“广西古村落研学实践与地方性传统文化结合的案例研究——以萍塘村为例”(2022ZJY1705)。

摘　　要：党的十九届五中全会明确提出,推动红色旅游与乡村旅游资源整合、融入经济社会发展,大力发展红色旅游与乡村旅游,以红色旅游引领生态宜居乡村建设,构筑生态宜居的乡村。广西灵山县萍塘村应紧跟新时代步伐,努力开发红色旅游产品,促进乡村振兴与发展。选取萍塘村作为研究对象,通过实地调查方式对其红色旅游资源进行分类与评价,运用RMP分析法对萍塘村红色旅游资源、客源市场和红色旅游产品等三个方面的现状进行分析。由此得出萍塘村发展红色旅游产品存在旅游资源设施建设待加强、客源市场不平衡、红色旅游产品体验差等问题,从而提出加强资源保护力度、进行客源市场开拓、加大宣传力度等发展对策,促进萍塘村乡村振兴,实现可持续发展。The Fifth Plenary Session of the 19th CPC Central Committee clearly proposed to promote the integration and integration of red tourism and rural tourism resources into economic and social development,vigorously develop red tourism and rural tourism,lead the construction of ecologically livable villages with red tourism,and construct ecologically livable villages.Pingtang village in Lingshan County,Guangxi should follow the pace of the new era and make efforts to develop red tourism products to promote the revitalization and development of the countryside.Pingtang village is selected as the research object,and its red tourism resources are classified and evaluated by means of field survey,and the current situation of red tourism resources,source market and red tourism products in Pingtang village is analyzed by using RMP analysis method.From this,it is concluded that the development of red tourism products in Pingtang Village has problems such as the construction of tourism resources facilities to be strengthened,unbalanced source market and poor experience of red tourism products,so as to propose development countermeasures such as strengthening the protection of resources,developing source market and increasing publicity to promote the revitalization of Pingtang Village and achieve sustainable development.

关 键 词：红色旅游产品 RMP分析法 灵山县萍塘村 

分 类 号：F592.7[经济管理—旅游管理] G127[经济管理—产业经济]