非文献型红色文化资源传播新样态与新路径研究  

Research on New Patterns and New Paths for the Dissemination of Non-Documentary Red Cultural Resources

作　　者：吕咏梅[1] LV Yong-mei(Library,Jinggangshan University,Ji'an 343009,Jiangxi,China)

机构地区：[1]井冈山大学图书馆,江西吉安343009

出　　处：《边疆经济与文化》2023年第5期86-89,共4页The Border Economy and Culture

基　　金：2022年井冈山大学红色基因传承研究专项“后疫情时代红色文化资源融媒体耦合推广的价值与实践路径研究——以井冈山大学红色文化资源为基础”(JDJ2201);2023年吉安市社会科学规划项目:后疫情时代非文献型红色文化资源传播新样态与新路径研究(23GHA573)。

摘　　要：红色文化是在中国共产党领导下,由共产党人、先进分子和人民群众共同创造凝聚而成的独特文化。非文献型红色文化资源由于其自身特点和客观原因,存在传播形式单一、采集保存困难、资源挖掘缺位等诸多短板。随着新冠肺炎疫情的暴发和数字时代的到来,为非文献型红色文化传播带来挑战与机遇,依托新媒体新技术的发展,通过构建复合型、立体型纵横交织的“5+”矩阵动态传播体系,创新非文献型红色文化资源的传播新态势和新路径,实现文献型和非文献型红色文化资源传播并行,助推红色精神引领的良好文化生态与社会环境建设。Red culture is a unique culture created and coalesced by communists,advanced elements and the people under the leadership of the Communist Party of China.Due to its own characteristics and objective reasons,non-documentary red culture resources have many shortcomings such as single form of dissemination,difficulty in collecting and preserving,and lack of resource excavation.With the outbreak of the new pneumonia epidemic and the advent of the digital era,it brings challenges and opportunities for the dissemination of non-documentary red culture,relying on the development of new media and new technologies,and through the construction of a composite,three-dimensional intertwined"5+"matrix dynamic dissemination system,innovating new situations and new paths for the dissemination of non-documentary red cultural resources to achieve By building a composite and three-dimensional"5+"matrix dynamic communication system,we will innovate a new situation and new path for the communication of non-documentary red cultural resources and achieve parallel communication of documentary and non-documentary red cultural resources,which will help build a good political ecology and social environment led by red spirit.

关 键 词：红色文化资源 非文献型 红色文化传播 

分 类 号：G209[文化科学—传播学]