后冬奥时代我国雪地足球运动的发展机遇与推广策略  

Development Opportunities and Promotion Strategies of Snow Football in China in the Post-Winter Olympics Era

作　　者：王盈 WANG Ying(Department of Physical Education,Guangdong Technology College,Zhaoqing 526100,China)

机构地区：[1]广东理工学院体育系,广东肇庆526100

出　　处：《冰雪运动》2023年第2期11-14,共4页China Winter Sports

基　　金：国家社会科学基金项目(18BTY026)。

摘　　要：雪地足球作为一项有别于足球、在冰雪地面上进行的竞技运动,在国际上已有约一个世纪的发展历史。由于我国开展雪地足球运动较晚,在后冬奥时代,探析雪地足球在我国的发展机遇与策略,对于丰富我国冰雪运动的内容,推进冰雪体育强国建设,具有重要的现实意义。通过对我国雪地足球发展历程的梳理和发展环境的剖析,发现在政策保障、产业形成、国际交流、参与人数等方面均存在有利于项目发展的契机,对此应积极把握时代机遇,做大做强雪地足球运动。建议由政府发挥引导作用,企业、高校、社会组织等各方共同参与努力,通过加强赛事的组织和推广、充实人才的培养与储备、提高场地设施建设水平、促进国际交流与合作等推广策略,为我国雪地足球运动的蓬勃发展提供有效的理论支撑和路径规划。Snow football is a competitive sport.It’s different from football and other sports played on snow and ice,it has a history of about a century of development internationally.Because in China,this sport is developed relatively later than others.In the post-Winter Olympics era,it is of great practical significance to explore the development opportunities and strategies of snow football in China,in order to enrich the content of China's ice and snow sports and promote the construction of a leading sports nation of ice and snow.Through the combing of China's snow football development history and analysis of the development environment,it is found that there are opportunities conducive to the development of the project in terms of policy protection,industry formation,international exchange,the number of participants,etc.It should actively seize the opportunity of the times,expand and strengthen the snow football movement.It is recommended that the government play a leading role,enterprises,universities,social organizations and other parties to participate in efforts to strengthen the organization and promotion of events,enrich the training and reserves of talent,improve the level of construction of venues and facilities,promote international exchange and cooperation and other promotional strategies to provide effective theoretical support and path planning for the vigorous development of snow football in China.

关 键 词：后冬奥时代 雪地足球 发展机遇 推广策略 

分 类 号：G863[文化科学—体育训练] G843[文化科学—体育学]