后冬奥时代我国传统冰雪体育文化的国际传播  

International Communication of China's Traditional Ice and Snow Sports Culture in the Post-Winter Olympics Era

作　　者：李克良[1] 张瑶 徐翔宇 王紫娟[2] LI Keliang;ZHANG Yao;XU Xiangyu;WANG Zijuan(School of Postgraduate-College of International Exchange,Harbin Sport University,Harbin 150008,China;School of Human and Sociological Science of Sports,Harbin Sport University,Harbin 150008,China)

机构地区：[1]哈尔滨体育学院研究生院-国际交流学院,黑龙江哈尔滨150008 [2]哈尔滨体育学院体育人文社会学院,黑龙江哈尔滨150008

出　　处：《冰雪运动》2023年第2期74-79,共6页China Winter Sports

基　　金：黑龙江省哲学社会科学研究规划项目(21TYE351);黑龙江省教育科学“十四五”规划重点课题(GJB1422421);黑龙江省教育厅基本科研项目(2020KYYWFFC05)。

摘　　要：北京冬奥会作为一次我国同世界各国进行体育文化交流的重要契机,充分展现出加强我国传统冰雪体育文化国际传播的重要意义。通过对我国传统冰雪体育文化起源进行梳理,有助于保障中华传统文化的原真性发展,厘清其在国际传播中的机遇与困境。认为在传统冰雪体育文化的继承与传播中,既存在顶层设计保障的战略机遇、多项活动开展的历史机遇、群众基础扩大的现实机遇、新媒体赋能的发展机遇,也有着冬季项目中民族文化资源融入较少、国内外双循环传播驱动力不足、国际话语权不够、新媒体建设有待全面提升等现实困境。提出整合冬季特色文化项目资源;打造“文教”融合、共育共享新途径;挖掘冬奥冠军国际价值,提升国际话语权;强化“科媒融合”,提高国际传播效能等推进策略,以期在后冬奥时代实现我国传统冰雪体育文化更广泛而优质的国际传播。The Beijing Winter Olympics,as an important opportunity for China to engage in sports and cultural exchanges with other countries around the world.It has fully demonstrated the importance of strengthening the international communication of China's traditional ice and snow sports culture.By sorting out the origins of China's traditional ice and snow sports culture,it helps to guarantee the original and accurate development of traditional Chinese culture and clarify the opportunities and plights in its international communication.It is believed that in the inheritance and communication of traditional ice and snow sports culture,there are not only strategic opportunities of top-level design protection,historical opportunities of many activities,realistic opportunities of expanding the mass base,and development opportunities of new media empowerment,but also realistic difficulties such as less integration of national cultural resources in winter sports,insufficient dual-loop communication drive at home and abroad,insufficient international discourse power,and new media construction to be comprehensively improved.This paper puts forward to integrate the cultural resources of winter specialties,create a new way of"cultural and educational"integration and co-education and sharing,exploit the international value of Winter Olympic champions and enhance the international discourse,strengthen"science and media integration"and improve the effectiveness of international communication,etc.,in order to achieve a wider and high-quality international communication of our traditional ice and snow sports culture.

关 键 词：后冬奥时代 传统冬季体育 冰雪文化 国际传播 文化软实力 

分 类 号：G80-054[文化科学—运动人体科学]