后疫情时代重塑国家形象的新媒体策略  

New Media Strategies for Reshaping National Image in the Post-epidemic Era

作　　者：周敏[1] 毛涵静 ZHOU Min;MAO Han-jing(School of Journalism and Communication,Hubei Universtiy of Education,Wuhan 430205,China;School of Journalism and Communication,Southwest University,Chongqing 400715,China.)

机构地区：[1]湖北第二师范学院新闻传播学院,武汉430205 [2]西南大学新闻传媒学院,重庆400715

出　　处：《湖北第二师范学院学报》2023年第5期94-100,共7页Journal of Hubei University of Education

摘　　要：国家形象作为国内外公众对其的整体印象,影响着该国在国际社会中的各项活动。后疫情时代我国面临着他国“污名化”“西强东弱”的传播困境,后疫情背景下我国国家形象的重塑,要通过当今快速发展的新媒体技术和平台得以实现,2022年北京冬奥会在重塑国家形象方面做出了亮眼的成绩。本文认为我国可通过重塑传播理念,重构传播流程,汇聚各方传播力量,壮大传播声音,扩展传播范围,针对不同地区受众开展具有针对性的传播,打造一批优质的对外传播队伍等七个方面不断提高我国国际传播能力,以更好地塑造全面、立体、真实的中国。In the post-epidemic era,China is facing the communication dilemma of“stigmatization”by other countries and“the West is strong and the East is weak”.The country’s image,as the overall impression of the public at home and abroad,affects the country’s activities in international community.The reshaping of the country’s image in the post-epidemic context has to be realized through today’s rapidly developing new media technologies and platforms,and the 2022 Beijing Winter Olympics has made a remarkable achievement in reshaping the country’s image.This paper argues that China can continuously improve its international communication capacity by reshaping the communication concept,reconstructing the communication process,gathering all communication forces,strengthening the communication voice,expanding the communication scope,carrying out targeted communication for different regional audiences,and building a group of high-quality foreign communication teams,so as to better shape a comprehensive,three-dimensional and real China.

关 键 词：后疫情时代 重塑国家形象 新媒体 国际传播 传播策略 

分 类 号：G206.2[文化科学—传播学]