乡村振兴背景下康养文旅产业融合发展研究  

Research on the Integrated Development of Health,Culture and Tourism Industry in the Context of Rural Revitalization

作　　者：曲富有[1] QU Fuyou(Daqing Campus of Harbin Medical University Daqing,Heilongjiang 163319)

机构地区：[1]哈尔滨医科大学大庆校区,黑龙江大庆163319

出　　处：《现代农业研究》2023年第6期20-22,共3页Modern Agriculture Research

基　　金：黑龙江省哲学社会科学研究项目“新领域、新业态创新成果知识产权保护研究”(项目编号:19FXB039)。

摘　　要：康养产业是健康服务行业的新业态,农村自然资源丰富,自然景色较多,非常适合健康养生,将康养产业与文旅产业融合,使人们在农村健康养生的过程中感受当地的自然景观和历史人文古迹,不仅可以促进人们身心健康发展,还能带动农村经济的发展,促进乡村振兴。本文以乡村振兴为背景,结合康养文旅融合发展的意义,分析了康养文旅产业融合发展中存在的问题,重点从扩大康养文旅产业融合的宣传、加强康养文旅产品项目的开发、提高康养文旅产业融合的深度、规范康养文旅产业融合的管理探讨了融合发展对策。The health care industry is a new type of business in the health service industry.Rural areas are rich in natural resources and many natural scenic spots,which are very suitable for health care.Integrating the health care industry with the cultural and tourism industry will enable people to feel the local natural landscape and historical and cultural relics in the process of rural health care,which can not only promote people's physical and mental health development,but also drive the development of rural economy and promote rural revitalization.Based on the background of rural revitalization and the significance of the integrated development of health,culture and tourism,this paper analyzes the problems existing in the integrated development of health,culture and tourism industry,and probes into the integrated development countermeasures from expanding the publicity of the integration of health,culture and tourism industry,strengthening the development of health,culture and tourism product projects,improving the depth of the integration of health,culture and tourism industry,and standardizing the management of the integration of health,culture and tourism industry.

关 键 词：乡村振兴 康养产业 文旅产业 融合发展 

分 类 号：F326.6[经济管理—产业经济]